Paid Search Specialist

We’re now looking for a Paid Search Specialist to join our team and drive revenue growth through high-impact paid search strategies across global markets.

Responsibilities

What you’ll do:

• Own and manage Google Ads & Microsoft Ads accounts across Search, Shopping, Performance Max, Display, and YouTube

• Develop and execute paid search strategies aligned with business and growth goals

• Optimise bidding, budgets, and account structures to drive revenue, ROAS, and CPA efficiency

• Conduct advanced keyword research, semantic expansion, and negative keyword management

• Plan, run, and scale A/B tests across ads, creatives, audiences, and bidding strategies

• Analyse performance using GA4, end-to-end analytics, auction insights, market data

• Drive e-commerce growth, including product feed optimisation and remarketing strategies

• Identify and resolve creative performance issues, ensuring high ad quality and correct rendering

• Manage and scale campaigns across the US and EU markets

Requirements

What we expect from you:

Experience & Platforms

• 5–8 years of hands-on experience in Google Ads and Microsoft Ads with continuous, recent practical work

• Experience managing international, large-scale accounts with significant budgets

• Strong experience working with US and EU markets

Paid Search Expertise

• Advanced expertise in Google Ads & Microsoft Ads, including: Search, Shopping, Performance Max, Demand Gen, Display campaigns, as well as YouTube inventory

• Smart bidding strategies (tROAS, tCPA, value-based bidding)

• Auction insights, Quality Score optimisation, budget pacing

• Expert-level usage of Google Ads Editor, Microsoft Advertising Editor and Excel

• Deep understanding of auction mechanics, ad rank, bidding models, and market dynamics

Keyword Research & Account Structure

• Ability to build and maintain scalable account structures

• Advanced keyword research, semantic expansion, and negative keyword management

• Hands-on experience with keyword research tools and match types

Analytics & Data

• Advanced knowledge of GA4 (Explorations, funnels, attribution, e-commerce)

• Strong analytical skills in end-to-end analytics, Google Sheets / Excel (pivot tables, performance reporting)

• Experience analysing market trends, competitors, and auction insights

E-commerce & Growth

• 5+ years of experience with e-commerce products

• Strong focus on business KPIs: revenue, ROAS, CPA, LTV

• Experience running full-funnel paid growth campaigns

• Hands-on experience with product feed management and optimisation

Testing, Creatives & Remarketing

• Proven experience running and scaling A/B tests (ads, creatives, audiences, bidding)

• Advanced remarketing strategies across paid media

• Strong experience working with ad creatives and identifying underperforming formats

Communication

• Fluent English (written and spoken)

• A big plus: Experience in the gaming industry

• Web and app marketing experience

• Understanding of cross-channel paid media

• BI reporting experience

Conditions

What We Offer:

• An ambitious product-driven IT business. We operate in a fast-growing market and build a product used by hundreds of thousands of gamers worldwide

• Real ownership and autonomy. We trust our team and actively support experimentation — from AI-driven process optimisation to non-standard technical solutions

• Minimal bureaucracy. Fast decision-making and direct communication with colleagues and leadership

• Investment in professional growth. We cover the cost of professional courses, training programs, and English lessons

• Fully remote work. Work from anywhere in the world where you feel most productive

• Transparent compensation. Salary paid in USD

• True gaming culture. It’s easy to find teammates for games — arenas, keys, raids, and casual gaming sessions with colleagues

How We Work:

• Flexible schedule. We value results, not hours spent online

• Modern technologies. We continuously adopt the best tools and practices the industry has to offer

• Strong team support. You can always rely on your teammates — whether it’s a technical question or working together on a complex task