Middle+ Marketing Specialist (Inbound Growth)

At Nozomi, we work as an end-to-end consulting and execution partner to create digital health products that change patient behavior and improve measurable outcomes.

We partner with healthcare organizations globally to design, validate, and scale digital products that impact real-world clinical and behavioral outcomes.

Primary Goal:

Build and scale a stable, manageable inbound pipeline of qualified B2B leads.

What You’ll Do

Short-Term Demand Generation:

• Launch and scale expert-driven content initiatives

• Build and optimize multi-step lead nurturing funnels

• Run influencer marketing campaigns

• Organize and execute online events (webinars, workshops, etc.)

Long-Term Growth Initiatives:

• Contribute to company-owned media development

• Develop partner marketing initiatives

• Work with SEO / GEO strategies

• Support Account-Based Marketing (ABM) activities

• Participate in building and activating professional communities

Growth Execution:

• Track performance metrics and iterate through hypotheses

• Collaborate with PMs on acquisition, engagement, and retention insights

• Develop ICP understanding through custdev and market analysis

• Create and optimize conversion-focused marketing assets (landings, sequences, etc.)

🛠️ What You Bring

Must-Have:

• Proven B2B marketing experience in IT / digital products or services

• Hands-on experience with inbound demand generation funnels

• Growth mindset and data-driven approach

• Strong audience & market research skills (ICP, custdev, competitor analysis)

• Product thinking: acquisition, engagement & retention metrics understanding

• AI-first approach in marketing workflows and execution

• English — C1

Nice to Have:

• Experience with influencer marketing or online events

• ABM experience (tools, principles, approaches)

• SEO / GEO hands-on experience

• Healthcare / digital health background

• Experience with CRM / automation tools (HubSpot or similar)

🎁 What We Offer:

• Remote-first, flexible schedule

• Paid vacation, sick days, wellness days

• Ownership and trust — we care about outcomes, not hours

• Work on products that impact real patient behavior

• Supportive, ambitious, no-BS team

⚙️ Hiring Process:

1. Screening Interview with Hiring Manager

During this conversation, we will discuss:

• your understanding of inbound demand generation in B2B services

• how you typically approach building new acquisition channels from scratch

• what opportunities or risks you see in Nozomi’s current positioning

1. Tech Task - show your expertise

2. Meeting with CEO

3. Offer 🎉