MarTech Manager

We are looking for a skilled MarTech Manager to join Woofz dynamic marketing team. In this role, you will focus on automating and optimizing User Acquisition and Creative Production processes. You will work closely with technical, analytics, and marketing teams to enhance our performance marketing efforts across major advertising platforms. Your expertise will drive efficient tracking, automation, and scaling of both marketing campaigns and creative assets to fuel Woofz growth.

What We’re Looking For

• Strong understanding of performance marketing across major ad networks (Facebook, Google, TikTok, etc.)

• Experience with Airtable setup and management for marketing automation

• Proficiency in event tracking, configuration, and troubleshooting discrepancies within advertising platforms

• Familiarity with marketing analytics and ability to collaborate effectively with analytics and technical teams

• Knowledge of creative production workflows and scaling creative assets

• Ability to prioritize tasks and streamline processes in a cross-functional team environment

• Excellent communication skills and problem-solving mindset

Technical Stack

Analytics & Data:

• Google Analytics

• Firebase

• basic SQL (queries, filters, aggregations)

Automation & Integration:

• n8n / Make

Advertising & Tracking:

• Meta Pixel & Conversions API setup

• Google Tag Manager

• UTM tagging

• attribution models

Project & Data Management:

• Jira

• Airtable

What You’ll Do

• Automate User Acquisition workflows to increase efficiency and campaign performance

• Collaborate with creative and design teams to develop tools that scale creative production

• Work alongside technical and analytics teams to implement, monitor, and optimize event tracking and data consistency

• Identify and resolve tracking discrepancies within ad platforms

• Automate research, scaling of creative assets, and result analysis processes

• Lead prioritization of marketing automation tasks and help define the roadmap for MarTech initiatives

• Continuously seek opportunities to improve marketing processes and enhance overall campaign effectiveness

Nice to have

• Previous experience in mobile app marketing, especially in the gaming or lifestyle sectors

• Knowledge of marketing automation tools beyond Airtable (e.g., Zapier, Make/Integromat)

• Hands-on experience with data visualization and dashboard tools

• Understanding of user segmentation and personalization techniques

• Passion for dogs and pet care industry insight would be a bonus

Recruitment process

• HR interview

• Interview with Manager

• Test Task

• Team fit interview

• Offer

Our Benefits

• Time-off Policy - unlimited

• Out of office days

• Remote or Hybrid work. The choice is yours!

• Sport and education compensations

• Psychologists compensation

• Language courses compensation

• Co-working compensation

• Health insurance 100%

• Sick Leave Compensation

• Team buildings and offsites (Spain, Italy, Poland and other)

• Merch

• Birthday presents

Take a look at our Instagram to get a feel for our team and culture 💫

Apply now