Marketing Operations Manager

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

Why this role matters

Marketing is moving fast and has outgrown its operating system: planning and delivery live in too many heads, HubSpot is messy, the Sales handoff is inconsistent, and analytics aren't fully trusted. You're the operator who turns that into a system — making marketing predictable, fast and measurable, and giving leadership their time back.

What you'll do

• Own marketing planning, capacity and goal tracking — a single source of truth that flags drift early.

• Drive campaigns idea → done across branches via a repeatable process.

• Clean up marketing-side HubSpot so the team self-serves campaigns and workflows.

• Make the Sales lead handoff clear, consistent and dashboard-reported.

• Make marketing analytics trusted in/out — reconciled numbers, agreed attribution.

• Implement change across teams and make systems stick, even against resistance.

About you

• 2+ years in ops, project/program coordination, or being the person who kept things organized.

• Highly self-organized — thinks in checklists/roadmaps, comfortable with complex Notion.

• Proven at implementing change and overcoming resistance.

• Proven at turning a complex, messy thing into a system.

• B2B marketing experience (ops or IC): understands acquisition, funnels, MQL/SQL.

Nice to have

• HubSpot familiarity.

• Email marketing (the role could extend to owning it).

• Marketing analytics (attribution models and their pitfalls).

What's in it for you

• Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.

• Exceptional compensation directly tied to your results.

• Direct communication and ownership. No bureaucracy, no politics, just impact.

• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

• Professional support. Language learning, sports, health insurance, laptop coverage, and more.