Marketing lead

Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

• Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels;

• Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic;

• Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions;

• Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities;

• Bring market-specific growth proposals and ensure their effective execution by the relevant teams;

• Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI;

• Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives;

• Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics;

• Drive regional brand growth through digital and offline initiatives aligned with local player behaviour;

• Own regional marketing budgets, performance reporting and growth targets.

Experience you’ll need to bring:

• 3+ years of experience in digital or performance marketing, including a leadership role within iGaming;

• Proven experience managing media buyers and coordinating cross-functional marketing teams;

• Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms;

• Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling;

• Strong understanding of paid acquisition across Google, Meta and alternative advertising networks;

• Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives;

• Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics;

• Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics;

• Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust;

• Proven experience managing substantial monthly marketing budgets;

• Experience launching new markets or building marketing functions from scratch;

• A strong network of LATAM affiliate partners, local influencers or tipsters would be an advantage.

It's a perfect match if you have those personal features:

• Data-driven and commercially minded;

• Proactive, self-driven and comfortable making high-impact decisions;

• Strong cross-functional management and communication skills;

• Able to translate market insights into clear initiatives and actionable briefs;

• Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment.

We offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.