Marketing Director

Who we are

Duelbits is a crypto-native entertainment platform spanning Casino, Sportsbook, and Predict, where real-world outcomes become tradable markets.

Built for players who live online, move fast, and expect more, Duelbits operates at the intersection of crypto culture, gaming, and internet entertainment. We combine product, technology, creativity, and emerging AI capabilities to build experiences that stand apart in a highly competitive digital environment.

Marketing plays a central role in how Duelbits builds its brand, reaches new audiences, strengthens its communities, and turns attention into sustainable growth.

What we're looking for

Duelbits is looking to engage a Marketing Director to define and lead marketing strategy across brand, partnerships, creators, paid and organic acquisition, content, community, and distribution.

This is a full-remit marketing leadership opportunity, combining long-term strategic thinking with strong commercial execution. You'll help determine where Duelbits shows up, how we win attention, and how that attention translates into measurable growth.

You'll bring the full acquisition ecosystem together as one connected system brand, partnerships, creators, paid media, affiliates, owned content, community, and marketing technology  with distribution at the centre: build once, distribute everywhere.

Duelbits' audience lives and breathes crypto and Web3 culture. We're looking for someone with genuine fluency in that world, who understands the audience from within rather than looking at it from the outside.

What you'll be doing

Brand & Strategic Positioning

• Define Duelbits' brand and marketing strategy, translating CEO direction into clear priorities, plans, budgets, and measurable outcomes.

• Set the long-term marketing vision, identifying where the category, culture, and audience are heading and positioning Duelbits ahead of them.

• Track market, competitor, and industry developments to identify emerging opportunities and shifts in player behaviour.

• Strengthen Duelbits' presence across owned, earned, creator, community, and other relevant distribution channels.

Partnerships, Creators & Community

• Lead the ambassador programme and strategic sponsorships, ensuring partnerships deliver meaningful reach, relevance, and commercial return.

• Develop and oversee the creator, streamer, influencer, and KOL network across flagship, rising, and micro tiers.

• Shape community strategy and presence across Discord, Telegram, and other relevant player-facing spaces.

• Build scalable approaches to identifying, evaluating, and developing creator and partnership opportunities.

• Ensure partnerships and creator activity remain appropriately disclosed, compliant, and commercially accountable.

Acquisition & Distribution

• Build a distribution-first content engine across owned, creator, affiliate, community, social, and paid channels.

• Lead SEO and content strategy, strengthening organic visibility across search, social, and emerging AI/LLM discovery.

• Oversee paid acquisition across biddable, programmatic, paid social, and other relevant performance channels.

• Lead the affiliate programme, developing the commercial mix towards sustainable, RevShare-led partnerships.

• Continuously assess channel performance and acquisition economics to improve efficiency, scale, and commercial return.

• Collaborate with AML & Fraud to identify and address fraud and bonus-abuse risks arising from acquisition channels.

Marketing Technology, Data & AI

• Own the marketing technology and attribution ecosystem, ensuring spend, acquisition, and performance data is accurate and actionable.

• Use data to evaluate channel effectiveness, customer acquisition performance, and marketing return.

• Champion AI and automation across content creation, campaign execution, workflows, analysis, and reporting.

• Evaluate emerging marketing technologies and introduce tools that improve efficiency, insight, personalisation, or performance.

• Own the marketing budget and provide clear, regular performance reporting to the CEO.
  

Marketing Leadership

• Provide senior direction across paid acquisition, partnerships, creators/community, content, affiliates, and marketing technology.

• Guide and support function leads while establishing clear priorities, ownership, and commercial accountability.

• Build a high-performing marketing capability that balances brand-building with measurable acquisition and growth.

• Encourage experimentation, fast learning, and continuous improvement across channels and campaigns.

• Help balance marketing priorities, investment, and resources across multiple initiatives and growth opportunities.

Marketing Operations & Compliance

• Develop effective marketing processes across resourcing, tooling, planning, execution, and performance reporting.

• Establish a clear delivery cadence across campaigns, partnerships, content, and acquisition activity.

• Identify opportunities to improve marketing efficiency, scalability, and speed of execution.

• Ensure campaigns, partnerships, and promotional activity meet applicable advertising and responsible-gambling standards.

• Collaborate with Legal and AML & Fraud as regulatory requirements, market conditions, and acquisition risks evolve.

Stakeholder Collaboration

• Build strong working relationships across Product, Casino, Sportsbook, Predict, AML & Fraud, Legal, Finance, and Executive stakeholders.

• Translate wider business objectives into clear marketing priorities and commercially focused initiatives.

• Communicate performance, opportunities, risks, and investment priorities clearly to the CEO and relevant stakeholders.

• Provide senior marketing input across product launches, partnerships, brand initiatives, and key business projects.

What you bring

Core Capability

• 6+ years' experience across marketing, including senior-level leadership within, preferably Crypto-native, iGaming, 

• Genuine fluency in crypto and Web3 culture, with a strong understanding of crypto-native audiences and how they engage, discover, and transact online.

• Proven experience defining marketing and brand strategy while delivering measurable commercial growth.

• Strong experience across partnerships, sponsorships, creators/KOLs, affiliates, and performance marketing.

• Strong understanding of distribution strategy, SEO, content, paid acquisition, and affiliate economics.

• Commercial confidence across marketing budgets, acquisition economics, attribution, performance measurement, and ROI.

• Strong working knowledge of modern marketing technology, data, automation, and AI-driven tools.

• Proven ability to guide multidisciplinary marketing teams and senior functional leads.

• Strong strategic judgement with the ability to move between long-term direction and hands-on commercial decision-making.

• Excellent communication and stakeholder management skills within fast-moving, highly collaborative environments.

Advantageous Experience

• Experience building or scaling a global crypto-native, iGaming, gaming, fintech, or digital entertainment brand.

• Established understanding of creator, streamer, affiliate, and KOL ecosystems within crypto or iGaming.

• Experience developing community-led growth strategies across Discord, Telegram, or similar platforms.

• Exposure to casino, sportsbook, prediction markets, or other real-money gaming products.

• Experience scaling RevShare-led affiliate programmes and evaluating complex acquisition economics.

• Strong interest in emerging AI technologies, crypto culture, gaming, and the future of digital entertainment.

What we offer

• Competitive service fees with performance-linked incentives.

• Fully remote, international collaboration model.

• Significant influence over Duelbits' global brand, marketing, and growth direction.

• Ownership of a broad marketing ecosystem spanning brand, acquisition, partnerships, creators, affiliates, community, and technology.

• Direct collaboration with the CEO on marketing strategy, investment, and growth priorities.

• Freedom to experiment with emerging technologies, channels, creative approaches, and new ways of reaching players.

• Opportunity to shape how Duelbits' marketing capability evolves as the business continues to scale.