Marketing Data Analyst

We're looking for a Senior Marketing Data Analyst who thinks like a growth partner, not just an analyst. You'll own the measurement layer connecting marketing spend to business outcomes across channels, campaigns, and markets — directly influencing how hundreds of thousands of acquisition dollars are allocated.

What You'll Do

Acquisition & Performance Analytics

• Own the acquisition analytics pipeline end-to-end, building a comprehensive understanding of our growth engine

• Deeply analyze funnel performance across channel, campaign, creative, audience, and geography to surface actionable optimization opportunities

• Track and narrate core business drivers: CAC/CPA, conversion rates, retention, LTV, and ROI/ROAS

Measurement & Attribution

• Architect sophisticated measurement frameworks that give a clear, reliable view of marketing performance

• Develop and maintain robust Multi-Touch Attribution (MTA) models to properly credit every touchpoint in the customer journey

• Build and deploy Marketing Mix Modeling (MMM) to understand the macro-level impact of our diversified spend

• Drive rigorous incrementality measurement to ensure we're generating true business uplift — not just activity

Experimentation

• Design and execute geo-tests and other experimental methodologies to validate growth hypotheses

• Define success metrics and establish rigorous control groups to protect experimental integrity

• Size tests for statistical significance and translate complex results into clear direction

• Act as a strategic advisor to the growth team: confident scale / no-scale recommendations grounded in data

Communication & Stakeholder Management

• Transform complex analysis into sharp, actionable recommendations focused on measurable business impact

• Present findings in business-centric language with compelling visualizations for audiences from growth teams to C-level

• Proactively champion improvements in tracking infrastructure, data quality, and automated reporting

• Partner closely with stakeholders across the organization to align data strategy with business goals

Who You Are

• 5+ years of experience in marketing analytics, growth analytics, or a related data-heavy role

• Deep hands-on expertise with MTA and MMM methodologies — you've built these, not just consumed them

• Strong experimentation instincts: you know how to design a clean test and what to do when results are messy

• Proficient in SQL; comfortable with Python or R for modeling work

• Experience with attribution platforms, BI tooling (Looker, Tableau, or similar), and web analytics

• Able to communicate with precision to both technical and non-technical audiences

• Fintech or high-growth B2C/B2B SaaS background is a strong plus