Marketing Campaign Analyst

This position will focus on measuring and optimizing the performance of marketing campaigns and promotions, ensuring marketing spend and bonuses are driven by clear ROI and player value insights.

YOUR IMPACT:

• Analyze performance of acquisition campaigns (CPA, FTD conversion, LTV, NGR per FTD, payback period).
• Evaluate promotion and bonus effectiveness, including incremental wagering, revenue impact, and potential abuse.
• Support CRM/retention campaigns through player segmentation, cohort analysis, and churn insights.
• Design and analyze A/B tests and marketing experiments.
• Develop and maintain marketing performance dashboards and reports.

OUR REQUIREMENTS:

• 3–6+ years in Marketing / Business / Data Analytics.
• Strong SQL and BI experience (Looker / BigQuery or similar).
• Experience analyzing marketing campaigns and promotions.
• Strong ability to translate data into actionable business insights.

Reporting Line: The role should sit within the BI/Data team, working closely with the Acquisition and CRM Marketing teams. The goal of this role is to ensure marketing decisions and promotional strategies are data-driven, measurable, and optimized for long-term player value and ROI.

WHAT WE OFFER:

• Annual Discretionary Performance Bonus 💷
• Annual Salary Review 💵
• Provident Fund 💰
• Hybrid Model 🏠
• Semi-flexible Working Hours ⌚
• Medical Insurance coverage ❤‍🩹
• Sports Benefits App Subsidized Subscription 🏋
• EUR 100 monthly Wolt Allowance 😋
• EUR 9 daily Wolt Allowance while at the office 🍕
• Happy Hour 🤠
• Exciting Career Paths 🎯
• Personalized Learning and Development Programs 📖
• Birthday Leave! 😎
• Marriage Leave Vacation 💍
• Variety of Employee Perks 🎫