Lifecycle Marketing Manager

Building the Future of Open Finance. Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The opportunity

• Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty

• Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company

• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem

• Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend

• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle

• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value

• Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

What you bring

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution

• Extensive experience building and executing complex CRM campaigns with multiple stakeholders

• Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools

• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus

• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do

• Strong copywriting skills to support the building of individual campaigns

• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)