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We are an international online platform focused on self-development, mental and physical well-being.
Our programs cover yoga, meditation, voice, and body-based practices, combining a science-backed approach with modern methodologies.
Our library includes 250+ courses in English, and thousands of customers around the world use our product.
We are building one of the largest global platforms in this space and are already making strong progress toward that goal. Our monthly advertising budget exceeds $1M, revenue has grown 2–3x over the past year, and this year we plan to triple our ad spend again.
With 300+ courses, a strong Meta acquisition channel, direct-response funnels, sustainable unit economics, and a highly effective team, we have built a solid foundation for further growth.
Our goal is to become one of the top 5 global wellness EdTech companies within the next few years.
Our team’s mission is to scale monthly advertising spend from $1M to $10M.
Scale — we already manage advertising budgets of $1M+ per month, with a clear path toward $10M per month.
Ownership and responsibility — you will have a real impact on results: propose hypotheses, test them, and scale what works.
Speed — no unnecessary bureaucracy. Fast decision-making is the norm and something we actively encourage.
Remote-first — work from anywhere in the world under an international contract.
Strong team — work alongside talented, fast-moving colleagues with high standards and a culture of genuine mutual support.
Growth — access to top tools, including advertising platforms and AI solutions, as well as a learning budget and consultations with industry experts.
Manage and scale advertising budgets in Meta Ads, with a focus on English-speaking markets, including the US, UK, and EU.
Launch and optimize acquisition campaigns across creatives, audiences, offers, landing pages, and funnels.
Continuously test new approaches, formats, tools, and advertising mechanics, actively looking for new growth opportunities rather than relying solely on what already works.
Analyze key performance metrics, including CAC, ROAS, LTV, and ROMI, and make data-driven decisions.
Scale successful campaigns and quickly stop underperforming ones.
Work closely with creative producers and other media buyers, sharing hypotheses, learnings, and insights.
Stay up to date with platform changes, new Meta features, and broader performance marketing trends.
A UA Lead / Performance Marketer with hands-on experience acquiring traffic to websites and landing pages, primarily through Meta.
Experience launching and scaling campaigns for international audiences, ideally English-speaking markets, is a strong advantage.
A technical background or strong technical mindset, with the ability to understand data structures, work with analytics, interpret numbers, and test hypotheses.
Genuine curiosity about emerging market trends — you are among the first to experiment with new tools, formats, and AI-powered advertising solutions.
A data-driven mindset — CAC, LTV, and ROMI are part of your everyday decision-making.
Strong ownership, independence, and the ability to make decisions quickly.
Web2Web experience (Meta Ads → website/landing page) is required.
English at B1–B2 level or above, sufficient for analyzing international markets and professional communication.Hiring Process
Application → HR Interview → Assessment → Interview with the COO and Founder → Background Check → Offer
Published on: 9/17/2026
Newmindstart
We are an international Health & Wellness project serving customers across the US, the UK, and Europe. We create courses, AI-powered products, and digital experiences focused on health, movement, and mental well-being that genuinely improve people's lives.
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