Lead of e-Commerce

At Woofz, we're launching a new eCommerce direction and are looking for an e-Commerce Lead to help build it from the ground up. You'll play a key role in shaping the strategy, launching the first product lines, establishing scalable processes, and driving business growth together with the team. This is a high-impact role with plenty of ownership, where you'll combine strategic thinking with hands-on execution and have a real opportunity to influence the future of a growing business.

What We’re Looking For

• 4+ years of experience in e-Commerce, with a track record of building or scaling a D2C/eCom business (bonus points if you've launched one from zero)

• Direct P&L ownership experience - you're comfortable with unit economics, margins, and forecasting, not just marketing execution

• Strong knowledge of Shopify or similar e-Commerce platforms, and hands-on experience with day-to-day e-Commerce operations (fulfillment, customer support, etc.)

• Experience with social media and email/lifecycle marketing

• Experience managing or building a team (2-3+ people)

• Working knowledge of Google Analytics and other reporting/analytics tools

• Solid market research skills

• Comfortable operating with a lot of ambiguity - this is a build-from-scratch role, so initiative and self-direction matter more than a playbook

• English level enough for daily communication with international partners/suppliers

What You’ll Do

• Build the e-Commerce department from scratch: define the go-to-market, category, and platform strategy, and set up the operational foundation (tools, processes, workflows)

• Own the P&L for the e-Commerce line - pricing, unit economics, margins, and growth targets

• Launch the first product line(s) and iterate based on market feedback and performance data

• Hire, onboard, and lead a team of 2-3+ specialists (growing with scale) across areas like marketing, operations, and content

• Build marketing strategy and roadmaps to drive sales growth, including paid, organic, and lifecycle channels

• Set up post-purchase and retention flows (email, push, SMS) to maximize LTV

• Establish analytics and reporting so the team can make fast, data-informed decisions

• Conduct market and competitor research to keep the offering ahead of best practices

• Continuously improve operational processes: web pages, order fulfillment, customer support, ads reporting

Nice to have

• Experience with subscription/DTC physical products

• Experience selling on marketplaces (Amazon, Etsy, etc.)

• Basic knowledge of HTML/CSS

• Experience in the pet industry

• Understanding of eCommerce site UX best practices

Our Benefits

• Time-off Policy - unlimited

• Out of office days

• Remote or Hybrid work. The choice is yours!

• Sport and education compensations

• Psychologists compensation

• Language courses compensation

• Co-working compensation

• Health insurance

• 100% Sick Leave Compensation

• Team buildings and offsites (Spain, Italy, Poland and other)

• Merch

• Birthday presents

Take a look at our Instagram to get a feel for our team and culture 💫