With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games. We're looking for a Lead Game Designer to own the design of Glow's systems, features, and live events, from meta progression and casual loop design to LiveOps events and competitive features. You'll set the design direction, shape how players experience the game every day, and lead a team of designers to execute that vision with precision and speed. Glow is Crazy Labs' flagship fashion casual game, a mobile experience where millions of players style outfits, compete in PVP events, build social clubs, and climb progression ladders. The game blends fashion expression with deep casual LiveOps systems, and is actively growing with new features shipping every milestone. This is a high-visibility product with a passionate player base and a fast-moving, data-informed team behind it.
If you are:
- An experienced Lead Game Designer
- Ready to work on long-lasting casual and hybrid casual titles with millions of daily users and their own player communities
- A strong believer in teamwork
- Are not afraid of innovation and learning new tools on the go
- Approaching your work with joy and genuine curiosity
- Working within the European time-zone
Then you are on the right track to be a great match with CrazyLabs.
As a Lead Game Designer on Glow, you will:
- Own the design of Glow's systems, features, and live events; from concept through live
- Lead and mentor a team of 2 - 4 game designers: set standards, review work, and grow the team's craft
- Manage the level designer; oversee level design direction and quality as part of your remit
- Drive design decisions with player data and KPIs; you form hypotheses, read results, and iterate fast
Requirements Lead Game Designer role requires:
- 5+ years of Mobile F2P game design experience, with 2+ years in a lead or management role. Management experience is a must
- A portfolio of shipped mobile F2P games, experience on web or PC games does not substitute
- Deep expertise in casual game design: progression systems, engagement loops, feature and economy design
- LiveOps and events experience; designing, balancing, and shipping live events on a live game with a large active player base
- Proven ability to lead and manage other designers; you've set direction, given feedback, and helped people grow
- Strong analytical instincts, you are comfortable with dashboards, KPIs, retention and monetization data, and designing with metrics in mind
- Experience in structuring and contributing to a product roadmap
- Excellent written communication, your GDDs are clear, specific, and actionable
- Working knowledge of AI tools in a game design workflow
Nice to Have
- Experience with fashion, social, or PVP features in mobile games
- Familiarity with Unity, ability to navigate and work within the engine
