Lead Creative Producer

This is a hands-on leadership role combining creative oversight, AI-augmented workflows, and performance analysis. You’ll shape creative strategy, streamline production pipelines, and ensure the consistent delivery of top-performing assets that scale.

Your main tasks will be:

Creative Direction & Delivery
- Lead and optimize the full creative production process for UA ads across Meta, TikTok, and Google
- Ensure timely, high-quality delivery of static and video creatives that meet or exceed performance benchmarks
- Define and evolve creative direction in partnership with UA, internal design and AI teams
- Leverage AI tools for creative ideation, asset variation, editing support, and workflow acceleration

Team Leadership
- Directly manage and mentor a team of Creative Producers, supporting their growth, output, and performance
- Promote AI literacy within the team and embed AI-assisted tools in the daily creative pipeline
- Review and approve creative concepts and outputs before launch

Performance Ownership
- Analyze creative performance across all key metrics (CR, CPA, ROAS) and iterate quickly based on results
- Launch new creative initiatives and experiments aimed at improving conversion rates throughout the funnel
- Use AI-powered analytics and dashboards to identify patterns, insights, and testing opportunities

Cross-Functional Collaboration
- Serve as the Single Point of Contact for all UA creative needs
- Manage inbound creative requests, oversee pipelines, and align stakeholders on priorities

Creative Partnerships & Innovation
- Identify and onboard external creative partners (freelancers, studios, AI-powered content providers) as needed
- Negotiate contracts, manage vendor relationships, and ensure cost-effective production

Process & Strategy
- Own quarterly production plans and creative testing roadmaps
- Drive experimentation using both traditional and AI-enhanced formats, with a focus on CR improvement and velocity
- Ensure consistent use of production tools, asset tracking systems, and reporting frameworks
- Regularly analyze market trends and competitor ads to inform creative strategy, using AI-based trend analysis tools where applicable

We expect from you:

• 7+ years of experience in performance marketing creative production, with a focus on Meta, TikTok, and/or Google

• Strong understanding of UA metrics (CR, CPA, ROAS) and how creative impacts performance

• Proven experience driving measurable business impact — increasing revenue, ROAS, or conversion rates through creative testing, production, and optimization

• Proficiency with AI tools for creative production, optimization, testing, and automation (e.g., ChatGPT, Claude, N8N, Replicate, Lovable, etc.)

• Proven experience managing a creative team delivering high-volume, high-performance assets

• Excellent organizational, communication, and stakeholder management skills

• Creative intuition + data mindset — you know how to balance storytelling with performance

• Experience working with design teams, video editors, and performance marketers

• Strong analytic and reporting skills : A data-driven, strategic mindset with experience working with KPIs, dashboards, and reporting frameworks

• Ownership mindset: proactive, structured, with excellent project management, communication, and training skills, comfortable in a fast-paced environment

• Tech Adaptability: Quick to learn new technologies and tools, adaptability to changes.

• Collaboration Skills: Team-oriented, proactive, and critical thinker.

What do we offer:

• REMOTE OPPORTUNITY to work full time;

• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;

• Vacation 28 calendar days per year;

• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;

• Bonuses up to $5000 for recommending successful applicants for positions in the company;

• 50% payment for professional training, international conferences and meetings;

• Corporate discount for English lessons;

• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);

• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;

• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.