Influencer Marketing Manager

BlancVPN is a privacy product used by hundreds of thousands of people worldwide — and creators are one of our sharpest growth channels. We're looking for an Influencer Marketing Manager | Senior who knows how to buy creator advertising across Russian-speaking and international markets: finding authors, channels, and agencies, negotiating placements, and making sure every integration has a clear creative angle and a measurable result.

This is a hands-on role for someone who owns the whole thing — creator research, negotiation, creative testing, and performance analysis — without ever losing the thread between the first DM and the final report.

Core Requirements

- Fluent Russian and English (B2+)
- 4+ years buying advertising from creators, including in international markets
- Case studies backed by real numbers — CAC, ROI, conversions, not just reach
- Strong negotiation skills to secure better terms
- Ability to create and test effective ad concepts
- Independence: you can own the whole deal from creator search to post-analysis
- Comfort planning a media-buying budget and owning its efficiency

Nice-to-have

• Experience promoting VPNs, mobile apps, or subscription products

• Understanding of how VPN services are promoted in Russian-speaking and international markets

• Experience with special projects, ambassadorships, or agency collaborations

• An existing network of creators and agencies you can tap

What you'll be doing

• Media Buying

• Find creators and channels for paid placements across YouTube, Telegram, Instagram, other social platforms, and agencies

• Analyze and vet creators and channels before each deal

• Negotiate formats, timelines, pricing, discounts, and bonus placements

• Create ad concepts with a copywriter or independently, and test different versions

• Manage placements end to end: briefs, creative approvals, timelines, and agreement control

Execution and Growth

• Track campaign performance and post-placement results

• Proactively look for new formats: special projects, ambassadorships, and agency collaborations

• Monitor competitors: where they advertise, and which formats and offers they use

• Plan the media-buying budget and own its efficiency

What we offer

• 🌍 Work from anywhere — fully remote (except Russia, Belarus, China, Syria, Iran, Yemen, North Korea, and some other regions).

• 🗓️ Flexible 5-day week — start when it suits you; loosely aligned to CET.

• 💻 Full home-office setup — all the equipment you need, on us.

• 🌴 40 flexible paid days off + paid sick leave.

• ❤️ Benefits — VHI, wellness, language courses, mental health support and a referral program.

• 📈 Room to grow — annual development budget + in-person team meet-ups.

Stages

👋 Welcome Call
🛠️ Technical Call
🤝 Pre-Offer Call