Influencer Marketing Manager

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

In this role, you will:

• Develop and execute influencer marketing strategies aligned with company goals and marketing objectives.

• Identify, evaluate, and recruit influencers, content creators, streamers, and brand ambassadors relevant to target audiences.

• Build and maintain long-term relationships with influencers and agency partners.

• Negotiate collaboration terms, contracts, budgets, and campaign deliverables.

• Coordinate influencer campaigns from planning and onboarding to execution and reporting.

• Monitor campaign performance and analyze key metrics, including reach, engagement, traffic, conversions, and ROI.

• Prepare regular reports and recommendations based on campaign results and market trends;

• Collaborate with Marketing, Content, Design, CRM, Product, and Compliance teams to ensure successful campaign execution.

• Manage influencer databases and maintain accurate documentation of partnerships and campaign activities.

• Monitor industry trends, competitor activities, and emerging influencer marketing opportunities.

• Ensure all influencer activities comply with company policies, brand guidelines, and applicable regulations.

• Participate in the development of promotional concepts, content initiatives, and brand awareness campaigns.

• Manage influencer marketing budgets and ensure effective allocation of resources.

• Identify potential reputational risks related to influencer partnerships and propose mitigation measures.

• Support market expansion initiatives through local influencer engagement and community-building activities.

Skills you’ll need to bring:

• Experience in influencer marketing, affiliate marketing, or digital marketing within B2C or performance-driven industries.

• Strong understanding of influencer ecosystems (Instagram, TikTok, YouTube, Twitch, Telegram, etc.).

• Experience in influencer sourcing, vetting, segmentation, and database management.

• Knowledge of campaign management lifecycle (briefing, negotiation, onboarding, execution, reporting).

• Experience with performance tracking and analytics (reach, impressions, engagement, CTR, CPA, ROI).

• Ability to work with tracking tools (UTM, promo codes, affiliate links, tracking platforms).

• Experience in negotiating contracts, budgets, and collaboration terms with external partners.

• Understanding of content production workflows and basic content evaluation skills.

• Familiarity with CRM systems, influencer platforms, or marketing automation tools.

• Basic understanding of compliance requirements for marketing communications (especially important in regulated industries like iGaming).

• Strong data analysis skills (Excel / Google Sheets, dashboards, reporting tools).

• Ability to interpret marketing performance data and translate it into actionable insights.

• English proficiency (written and spoken) for international influencer communication and negotiations.

We care about you:

• Vacation: Reset. Recharge. Come back stronger.

• Sick Leave Allowance: Health is power. We designed the system to support you.

• Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.

• Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.

• Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.

• Generation Program: Focused on boosting the potential of children within our families.

• Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.