Influencer Marketing Head/Lead (iGaming)

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for high-energy, goal-oriented Influencer Marketing Head/Lead.

In this role, you will:

• Develop and implement the global influencer marketing strategy

• Build and manage a structured pipeline of creators across sports, crypto, tech and iGaming verticals.

• Lead scouting, negotiations and contracts with creators, talents and agencies.

• Manage end-to-end campaign execution, ensuring clear messaging, compliance and quality output.

• Oversee performance tracking, including FTD impact, engagement, reach, cost efficiency and ROI.

• Coordinate global ambassador programs and long-term partnerships.

• Develop scalable influencer frameworks for regions and ensure consistent execution quality.

• Guide content direction to match brand standards, product priorities and market needs.

• Align plans with Marketing, Brand, Sponsorship, VIP and Product teams across regions.

• Manage influencer budgets and control spend efficiency.

• Establish structured processes for planning, reporting and performance evaluation.

• Monitor creator trends, platform changes and competitive activity to adjust strategy.

Skills you’ll need to bring:

• Experience in influencer brand marketing within competitive industries (iGaming, fintech, crypto, entertainment or sports).

• Strong understanding of creator ecosystems across global markets.

• Ability to manage multi-market campaigns and lead complex execution end-to-end.

• Proven track record of delivering influencer programs tied to measurable business results.

• Strong negotiation skills and comfort working with agencies, talent managers and creators.

• Established network of agencies, talent managers and creators across key markets.

• Ability to work with AI-driven processes for scouting, content analysis and reporting.

• Proficiency with influencer and performance tools (CreatorIQ, Traackr, HypeAuditor, Appsflyer, GA, Tableau or similar).

• Strong stakeholder management skills across teams and time zones.

• Comfortable working in a fast-paced, international environment with high expectations.

We care about you:

Vacation: Reset. Recharge. Come back stronger.

Sick Leave Allowance: Health is power. We designed the system to support you.

Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.

Motivation Bonus System: We see results. We reward drive. Our bonus system fuels performance and celebrates dedication – because excellence deserves recognition.

Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.

Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.

Generation Program: Focused on boosting the potential of children within our families.

Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.