We are looking for a highly systematic Head of User Acquisition to own and scale paid acquisition for one of our core D2C subscription products. You will be fully responsible for building a stable, structured, high-ROI traffic operation — defining the strategy, managing the budget, leading the team, and driving consistent, predictable performance across all paid channels. The core challenge is not just scaling spend — it is diversifying a concentrated channel mix and profitably scaling new channels and geos to reduce platform dependence.
This is a high-impact role suited for someone who thinks in systems, not campaigns. Performance instability, inconsistent execution, and unresolved issues are not acceptable. You are expected to operate with structure and rigour at all times, while acting as the key bridge between product, creative, and analytics. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.
Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
Develop scalable processes, SOPs, testing frameworks, and reporting systems
Design UA OKRs and KPIs for both team-wide success and individual performance
Manage and mentor a team of UA Managers
Lead hiring, onboarding, training, and performance management within the UA function
Create a high-talent-density culture that fosters performance, accountability, and growth
Drive knowledge sharing and ensure best practices are institutionalised across the team
Own budget management across all platforms, ensuring efficient CAC and positive ROAS
Develop and implement growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
Partner with the data team to build and refine advanced analytics and attribution models
Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
Collaborate with the Managing Director to align UA strategy with product and business goals
Work closely with creative leads to guide ad production using data-driven briefs
Own vendor relationships with major advertising platforms and tools
5+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app)
Proven track record managing paid acquisition at scale across multiple platforms
Experience managing significant monthly paid budgets with clear ROI accountability
Demonstrated ability to build systems, SOPs, and reporting structures — not just run campaigns
Experience directly managing and developing a UA team of at least 3–5 professionals
Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL
Highly systematic and structured operator — you build processes, not workarounds
Results-driven with full accountability for performance and ROI
Hands-on when it counts — able to independently diagnose and resolve issues on any traffic source
Strong management instincts: knows how to hire, develop, and hold people accountable
Clear, direct communicator who operates effectively in a remote environment
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Technical Interview (90 minutes)
Final Interview (60 minutes)
Published on: 7/28/2026
Please let Ruby Labs know you found this job on Wantapply.com. It helps us to get more jobs on our site. Thanks!
