Head of Sales

We are the creators of Flipper Zero — a portable device for tech enthusiasts and engineers. It’s a gadget with an awesome community that brings together millions of people around the world.

We’re building new products: Flipper One and BUSY Bar. Flipper One is a full-featured ARM-based computer running Linux in a compact form factor, powered by the Rockchip RK3576 SoC. BUSY Bar is a smart productivity multi-tool that helps users stay focused and minimize distractions.

We are looking for a Head of Sales to build a commercial system around our physical products: developing sales channels, launching new markets, building out the B2B function, and finding growth not only through new deals, but also within the existing customer base.

This is not SaaS, nor “enterprise sales” in the traditional sense. We are building hardware products with a strong brand, a global audience, direct sales, resellers, accessories, and a wide range of market scenarios that cannot be addressed with a single go-to-market model — which is why a deep understanding of how different channels and models work is crucial.

Responsibilities

• Lead and grow Flipper’s sales function

• Build and continuously refine the commercial strategy across channels: direct, marketplaces, resellers (online and offline), and B2B

• Identify new markets and launch clear, effective market-entry models

• Assess where it makes sense to sell directly and where a local partner is the better route

• Build the B2B business where it is truly relevant for the product

• Work with the existing customer base to drive reactivation, repeat purchases, accessory attach, and partner-driven growth mechanisms

• Monitor channel economics: total revenue by channel, target margin performance, and units sold

• Lead key negotiations with strategic partners and distributors

• Gather signals from the market and feed them back into product, marketing, and operations

• Help turn sales from a set of fragmented initiatives into a clear, repeatable system

Requirements

• Strong experience in sales / business development / channel partnerships

• Experience working with a physical product: hardware, consumer electronics, prosumer devices, or adjacent categories

• Proven ability to grow distribution, reseller networks, and partner channels

• Clear understanding of the difference between direct sales, reseller motion, distributor models, and B2B sales

• Ability to evaluate sales not only through revenue, but through channel economics as well

• Experience launching new markets: assessing potential, choosing the right entry model, and getting to the first repeatable sales

• Ability to grow revenue within the existing customer base, not just through new business

• Experience building processes, not just pushing deals through manually

• Data-driven decision-making skills, a solid understanding of digital marketing metrics (traffic, conversion, etc.)

• Ability to speak the language of business with partners and the language of priorities and execution with internal teams

• Strong English for negotiations and international communication

Nice-to-haves

• Experience in consumer electronics, accessories, developer-facing products, or enthusiast hardware

• Experience launching products from scratch

• Experience in international sales and market expansion

• Experience working with community-driven products

• Experience building accessory-led growth or repeat purchase mechanics

• Experience collaborating closely with e-commerce, operations, compliance, finance, and marketing

What you will influence

• Revenue by channel

• Gross margin by channel

• Active partner base

• New partner acquisition

• Sell-through and reorder rate

• B2B pipeline and conversion

• Repeat sales and revenue from the existing customer base

• Success of new market launches

• Forecast accuracy and overall quality of commercial planning

This role is for you if

• You see sales not as a collection of deals, but as a system

• You are interested in understanding where growth really comes from: distribution, B2B, the current customer base, or whether a channel is simply creating noise. You can bring all of this together into a working model, stay focused on the numbers, and still apply sound judgment

What we offer

• Choose your work format: office, hybrid, or fully remote from anywhere in the world

• You will be provided with all the necessary equipment for a comfortable working environment

• Benefits such as VHI, corporate sports, foreign language courses, and therapy sessions

• A five-day workweek with a flexible start of the working day