Head of Sales

We are looking for an experienced and hands-on Head of Sales to lead our B2B crypto payment processing sales function, drive new merchant acquisition, and accelerate revenue growth.

Reporting to the Chief Commercial Officer, you will lead our SDR and BDM teams, improve sales performance, develop strategic merchant relationships, and shape our sales approach in line with the company's product and commercial strategy.

Responsibilities

• Lead, coach, and develop the SDR, Partnership and BDM teams, driving individual and overall sales performance.
• Develop and execute the sales strategy, defining target markets, ideal customer profiles (ICPs), acquisition channels, and sales priorities.
• Support in complex sales cycles, joining client calls, leading negotiations, and helping close strategic deals. Personally drive key opportunities when needed.
• Set and monitor sales KPIs, manage pipeline performance, and ensure accurate revenue forecasting and CRM discipline.
• Improve sales processes, conversion rates, and team productivity through structured coaching, performance analysis, and continuous optimisation.
• Use data and commercial insights to evaluate performance, identify trends and opportunities, and drive informed decision-making across the sales function.
• Leverage and expand your professional network to generate new business, build relationships with key industry players, and represent Cryptopay at international conferences and events.
• Strengthen our commercial proposition by identifying market opportunities, understanding merchant needs, and sharing customer and competitor insights.
• Establish and continuously improve sales methodologies, processes and qualification frameworks to improve conversion rates and team productivity.
• Collaborate effectively across teams to drive execution and ensure sales activities are aligned with wider business priorities and product development.
• Own the new business sales target, ensuring consistent delivery of merchant acquisition, revenue and pipeline objectives.
• Build, structure and scale the sales organisation, including recruitment, onboarding, talent development and performance management.

Requirements

• Solid experience as a Head of Sales, Sales Director, or in a comparable senior sales leadership role, with a proven track record of managing and developing B2B sales teams, including SDRs, BDMs, Partnerships.
• Strong background in the high-risk payments industry, particularly crypto payment processing, fiat-crypto on/off ramps, PSPs, payment gateways, or similar B2B payment solutions.
• Proven experience working with high-risk merchant verticals, such as iGaming or similar industries.
• Demonstrated success in driving merchant acquisition, revenue growth, and sales team performance.
• Strong expertise in sales KPIs, pipeline management, forecasting, CRM systems (ideally Salesforce), and performance reporting.
• Hands-on sales expertise, with the ability to independently prospect, negotiate, manage complex deals, and close opportunities.
• An established professional network within payments and high-risk industries, with the ability to turn relationships into commercial opportunities.
• Strong commercial judgement, leadership, and stakeholder management skills, combining strategic thinking with a practical, results-driven approach.
• Fluent English and willingness to travel internationally for business meetings and industry events.

Conditions

• Full-time remote work within European working hours.
• Generous commissions structure
• International business trips and participation in major industry conferences.
• Opportunity to shape the sales strategy and directly influence the growth of our B2B crypto processing business.
• Close collaboration with senior commercial leadership and experienced teams across the company.

Important information for applicants: We’ll reach out within two weeks should your profile be a match.