Head of Paid Social Marketing

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. 

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. 

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE,  Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. 

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie - not just great perks.

Currently, we are looking for a Head of Performance to join our dynamic team!

Your main tasks will be:

• Drive user & revenue growth

• Hire and manage people as the company grows & the marketing team expands

• Increase market share by successfully launching new markets & further penetrating core markets

• Collaborate with a growth-focused team across marketing, product, design, and engineering

• Create a strategy for successful user acquisition, performance, brand, and lifecycle marketing

• Work cross-functionally to deliver an exceptional user experience

• Continuing commitment to marketing best practice and marketing effectiveness

• Develop and manage marketing budgets, report on marketing programs and expenses

• Creating reporting dashboard with ROI, KPIs, and other metrics tied to specific marketing programs 

We expect from you:

• Experience with developing and implementing marketing strategies worldwide 

• Strong knowledge of digital / performance marketing (including Google, Facebook, TikTok, etc)

• Proficiency in marketing analytics and reporting tools such as Google Docs (Excel), BI systems

• Experience with retention channels

• Experience with budget management and financial analysis (incl. building fin models & forecasts)

• Excellent written and verbal communication skills (Russian and English B2+)

• Highly organised with an ability to multitask and prioritise tasks

• Creative problem-solving and decision-making skills

• Ability to collaborate effectively with teams, departments, stakeholders and C-Level 

• Strong leadership and interpersonal skills

• Excellent organisational and time management skills

• Highly motivated and self-driven / ambitious. Ability to work independently and within a team

• Excellent negotiation skills (can work within horizontal structure)

What do we offer:

• REMOTE OPPORTUNITY to work full time;

• Vacation 28 calendar days per year;

• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;

• Bonuses up to $5000 for recommending successful applicants for positions in the company;

• 50% payment for professional training, international conferences and meetings;

• Corporate discount for English lessons;

• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);

• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;

• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merch, team building activities, massage certificates, etc.

Sounds good? Join us now!