Head of Marketing (Mobile)

Currently, we are looking for a Head of Marketing (Mobile) to join our dynamic team!

Your main tasks will be:

• Act as a strong leader in mobile acquisition, bringing solid experience in mobile performance marketing.

• Develop and implement a comprehensive marketing strategy aimed at achieving 150–300% growth in users and revenue.

• Build and inspire effective cross-functional collaboration with data-driven, growth-focused teams across marketing, product, design, analytics, and engineering to enhance product features for SD Group users.

• Lead and grow a diverse team of 5+ specialists, ensuring operational and creative excellence while hiring and managing marketing professionals to deliver exceptional results.

• Drive market share growth through global expansion and support continued stable development in core markets.

• Oversee marketing budgets for both core and emerging markets, and create high-impact marketing campaigns that resonate with SD Group users.

We expect from you:

• Experience in a similar role with ownership of a monthly marketing budget of $1M+.

• Proven success in mobile app promotion across Tier 1 markets.

• Strong knowledge of performance marketing channels: Google, Facebook, TikTok, CPA networks, etc.

• Familiarity with leading global in-app partners and mobile advertising networks.

• A data-driven mindset and a strong desire to analyze and optimize acquisition performance, with excellent command of key performance and retention metrics: LTV, CPA, EROI, etc.

• Practical experience with analytics platforms and tools such as AppsFlyer, Firebase, App Annie, etc.

• Experience running marketing for multiple apps/products simultaneously.

• Excellent written and verbal communication skills (Russian and English B2+)

• Web2App experience (nice to have).

What do we offer:

• REMOTE OPPORTUNITY to work full time;

• Vacation 28 calendar days per year;

• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;

• Bonuses up to $5000 for recommending successful applicants for positions in the company;

• 50% payment for professional training, international conferences and meetings;

• Corporate discount for English lessons;

• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);

• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;

• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merch, team building activities, massage certificates, etc.