Head of Marketing Compliance

About the Team

The Compliance Department at OKX is responsible for promoting a strong compliance culture and supporting the business in meeting its regulatory obligations and managing enterprise risk.

The Marketing Compliance function develops and applies standards for marketing and external communications across the markets in which OKX operates. Its remit covers advertising, promotions, social media, influencers and affiliates activity, and product launch communications for CeFi and DeFi offerings, from campaign planning through approval and post-campaign review. We work with Marketing, Product, Legal, Risk, and Compliance teams to assess regulatory requirements, put practical risk-based controls in place, and support timely and compliant go-to-market execution.

About the Opportunity

We are looking for a strong leader to join our compliance team and continue building out our marketing compliance function. This role will involve building a marketing control framework supported by policies and procedures, developing review and approval processes, and working closely with Product, Marketing, and Legal teams to ensure marketing communications and initiatives comply with applicable laws, regulations, and internal standards.

This role blends strategic oversight with hands-on involvement in marketing lifecycle governance, from ideation through execution and post-campaign review and ongoing monitoring. The ideal candidate is a forward-thinking compliance leader who can balance regulatory rigor with business enablement in a fast-paced, high-growth environment.

What You’ll Be Doing

• Lead a marketing compliance function and scale up the team.

• Design and implement a scalable global compliance framework supported by policies and procedures governing marketing and external communications, including advertising, promotions, social media, and product launch communications.

• Develop and maintain marketing compliance policies and procedures tailored to the unique risks associated with both CeFi and DeFi offerings.

• Work closely with Legal and Compliance teams to define and operationalize a review and approval process for marketing and product communications, ensuring timely and compliant go-to-market execution.

• Establish a robust and effective ongoing post-publication monitoring program to ensure that post-campaign marketing materials (including social media and engagement with influencers/KOLs and affiliates) and lookbacks adhere to global and local marketing standards.

• Leverage AI-enabled technological solutions to develop a holistic global marketing compliance controls framework that can scale appropriately with the business’ growth.

• Track, report, and remediate incidents or issues arising from marketing activities.

• Monitor global regulatory developments relevant to crypto marketing and advertising. Proactively assess and implement required changes to the marketing compliance program based on regulatory updates.

• Partner with Product, Legal, Risk, Central Compliance and Marketing teams to ensure all product launch communications and campaigns are fully compliant with global regulations and company policies.

• Support the business in making decisions while considering regulatory risks and compliance obligations.

• Develop materials to improve understanding of compliance and regulatory risks across teams and deliver regular training and knowledge-sharing sessions.

What We Look For In You 

• Experience as a lead in compliance, legal, or marketing compliance roles, ideally within financial services or fintech.

• Ability to multi-task and work in a high-paced environment.

• Deep understanding of marketing regulations and standards across key jurisdictions (e.g., US, UK, EU, APAC).

• Experience in crypto, blockchain, or digital assets, with strong familiarity with both CeFi and DeFi ecosystems.

• Proven ability to design and implement compliance frameworks and controls from scratch.

• Excellent stakeholder management and communications skills across global and cross-functional teams.

• Experience engaging with regulatory bodies or supporting regulatory audits or exams.

• Prior experience in a high-growth tech or startup environment.

Perks & Benefits

• Competitive total compensation package

• L&D programs and Education subsidy for employees' growth and development

• Various team building programs and company events

• More that we love to tell you along the process!