Head of Gameleads Marketing & Product Strategy

Overgear is an international e-commerce platform for in-game currencies and gaming services (boosting & coaching). We operate across the US and European markets, serving over 200,000 users monthly, with annual revenue exceeding $25M.

We are building a premium service that helps players achieve their in-game goals faster — and enjoy the journey while doing it.

We’re not looking for a launch coordinator. We’re looking for a strategic thinker with strong product-marketing DNA — someone who knows how to manage revenue, teams, and products.

The mission is to build a system where every game in the portfolio follows a clear path: from idea and MVP to scaling — or to an honest stop decision. Where Gameleads think like P&L owners, identify real player needs, and create offers that both solve user problems and generate strong business results.

Responsibilities

What You’ll Do

• Manage the gaming portfolio — launch MVPs based on data (TAM, CAC, Margin), define clear targets (ROMI, Gross Revenue), and scale only what proves effective
• Own portfolio revenue and profitability — manage Gross Revenue, ROI, Margin %, and unit economics across clusters, making decisions that directly impact financial performance
• Build a structured GTM framework — from Discovery and Gate 0 to MVP launch within ≤30 days, with clear launch, success, and stop criteria
• Develop the Gameleads team — grow them into strong product marketers who can generate insights, own P&L, launch compelling offers, and adapt to market changes
• Align with key teams — Content, UA, Delivery, CRM, Sales — ensuring that offer, pricing, channel, and customer experience come together seamlessly
• Optimize processes and priorities — reduce manual operations, eliminate “order distribution” routines, and refocus the team on growth and high-quality decision-making
• Revamp the offer storefront — remove low-margin and outdated listings, consolidate minor offers, highlight priority ones — so every offer is strong, not just “added”

Requirements

What We’re Looking For

• 5+ years of experience in product marketing or digital/game product management
• Strong understanding of P&L and growth metrics — revenue, CAC/ROI, Margin %, unit economics
• Proven experience launching new products — games or services — and bringing them successfully to market
• Systems thinking — understanding the relationship between demand, channels, pricing, and delivery
• Strong analytical skills — confident working with P&L, identifying growth opportunities, structuring knowledge, and transferring expertise
• Team leadership experience — developing strong contributors into independent leaders
• Flexibility and critical thinking — ability to simplify complexity, make decisions with limited data, and adapt quickly

Nice to Have

• Experience in e-commerce, gaming services, or working with a gamer audience
• Experience with influencer marketing, offer strategy, dynamic pricing
• Understanding of demand mechanics in MMO / F2P / live-service games

Conditions

Why Overgear

• A fast-growing market, an efficiency-driven team, and systems that are still being built — you’ll build, not maintain
• Premium service, real customers, international reach
• Fully remote, flexible schedule, salary in USD
• Minimal bureaucracy, direct communication
• A team that loves games, numbers, and common sense
• We invest in learning — corporate knowledge base, professional courses, and English language support
• A team of gamers — always someone to queue arena, run keys, or clear a raid with

If you want to do more than just launch products — if you want to build a system where launches are predictable, timely and result-driven — let’s talk.