Head of Digital Acquisition

At Plata, we are building and scaling our presence in Colombia, and digital acquisition will be a key driver of growth from day one. We are looking for a Head of Digital Acquisition who will take full ownership of performance marketing, from strategy to hands-on execution.

This is a zero-to-one role: you will build the acquisition function from scratch, define the channels and approach, and personally launch and optimize campaigns before scaling the team. You will work at the intersection of marketing, product, and data to drive efficient and sustainable user growth.

Challenges that await you

• Build the digital acquisition function in Colombia from the ground up

• Define and execute the performance marketing strategy across key channels (paid social, search, display, affiliates, etc.)

• Launch and manage campaigns hands-on, including setting up ad accounts, tracking, and attribution

• Continuously optimize funnels, creatives, and targeting to improve CAC and conversion rates

• Work closely with product and analytics teams to improve onboarding and user activation

• Analyze performance data and turn insights into actionable improvements

• Test new channels, hypotheses, and growth levers in a fast iteration cycle

• Hire and grow the acquisition team as the function scales

• Own acquisition budgets and ensure efficient allocation and ROI

What makes you a great fit

• Proven experience in performance marketing or digital acquisition, ideally in fintech, consumer tech, or high-growth environments

• Ability to operate both strategically and tactically, from setting direction to executing campaigns yourself

•  Experience building and leading acquisition teams, including hiring, mentoring, and scaling talent

• Strong understanding of attribution, tracking, and analytics tools

• Ability to set clear goals, structure team processes, and drive performance across the team

• Experience building acquisition funnels and optimizing conversion end to end

• Data-driven mindset with strong analytical skills

• Experience launching or scaling markets or products from scratch is a strong plus

• Ability to work in a fast-paced environment with high ownership

• English proficiency at B2 level or higher for effective collaboration with an international team

Our ways of working

• Innovative Spirit: A commitment to creativity and groundbreaking solutions

• Honest Feedback: valuing open, transparent communication

• Supportive Team: a strong, collaborative community

• Celebrating Achievements: recognizing our wins together

• High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances

Our benefits:

• Relocation support to Сolombia — with assistance for the employee and their family

• Flexible work from one of our offices or remote

• Healthcare Coverage

• Education Budget: Language lessons, professional training and certifications

• Wellness Budget: Mental health and fitness activity reimbursements

• Vacation policy: 20 days of annual leave and paid sick leave