Head of CRM

We are looking for an experienced Head of CRM who will own Joom’s CRM strategy and execution while leading a team and promoting joom.com on the international market.

Responsibilities

• Own Joom's CRM strategy, keeping communications customer-first, insight-led and additive to the overall experience

• Define how CRM drives engagement, retention and revenue through lifecycle, product and behavioural triggers

• Balance commercial performance with long-term customer trust and brand engagement

• Own the weekly sales calendar, maintaining pace while staying responsive to in-week demands

• Lead and develop a high-performing team

• Operate as a player-manager, contributing directly while empowering your team to own their work

• Support our culture by fostering our values: Move Fast, Thrive for Excellence, Innovate, Be Open and Honest and Together We Win

Requirements

• Proven experience in CRM, lifecycle marketing or customer engagement at scale

• Solid understanding of large marketing automation products (CDPs and CRM platfroms)

• Strong technical skills: data architecture, campaign analytics, A/B testing

• Hands-on execution capability — ability to balance leadership and individual contribution

• Experience leading design and evolution of CRM architecture

• Fluent English

We offer

• Compensation package: base salary and performance-based bonuses

• Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave

• Relocation Support: full assistance for a smooth relocation for the employees and their family

• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English & Portuguese courses

• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work