Why Join Us?

• Work with investors behind successful exits like Looksery and AI Factory (acquired by Snap for $150M and $166M).

• Be part of a fast-growing AI startup with $55M ARR and 2M+ users across the US and Europe.

• Take full ownership of the creative engine driving user acquisition and retention.

• Collaborate with a marketing powerhouse team from Lensa, Picsart, Viber, VK, and Yandex.

About the Role

As a Head of content (Web) at Glam, you will lead the strategy and execution of our creative production with a sharp focus on growth metrics. Your role will combine hands-on creative work, analytics, and scaling systems to deliver thousands of ad creatives per month, optimize CAC and LTV, and improve retention through impactful content.

This is not a purely conceptual role — we’re looking for someone ready to create, analyze, scale, and automate. You’ll ensure our creative pipeline directly drives business growth.

Key Responsibilities

• Produce Creatives: Develop and deliver ad creatives, video assets, and visual content for UA campaigns.

• Analytics: Track performance of creatives, run A/B tests, analyze CAC, LTV, CTR, conversion, retention, and share actionable insights.

• Scale Production: Build systems and processes to deliver ~1,000 creatives per month with high testing velocity.

• Optimize Metrics: Maintain and improve benchmarks, increase LTV, and improve funnel conversion.

• Retention & Automation: Design creatives and campaigns that enhance user retention, and implement automation tools for creative workflows.

• Leadership: Work with agencies, freelancers, and internal teams to expand production capacity and quality.

Qualifications

1. Experience

   • 5+ years in creative/performance marketing or growth roles.

   • Strong background in producing high-performing digital/video creatives.

   • Proven experience managing CAC/LTV metrics through creative strategy.

   • Track record of scaling creative production and working with agencies.

2. Skills

   • Hands-on ability to design and test creatives.

   • Strong analytical mindset: ability to connect creative decisions with metrics.

   • Familiarity with creative automation tools, AI creative tools (Midjourney, Runway, Stable Diffusion, Figma AI).

   • Excellent leadership and communication skills.

3. Nice to Have

   • Experience with retention marketing.

   • Motion design/video production background.

   • Global market experience.

Benefits

• Competitive salary and performance bonuses.

• Equipment and tools provided.

• Chance to build one of the most advanced creative engines in the AI consumer space.

Application Process

• Screening

• Initial Call (~15 minutes)

• Interview (~1 hour)

• Final Interview → Offer and Onboarding (~15 minutes)

Contact

• Please write the following message to the telegram:

  Hello,
  my name is [Your Name],
  I am writing to you regarding the Creative Lead position.
  
  

Join us and help scale Glam’s creative machine while pushing CAC down and LTV up 🚀

💸 We offer a $500 referral bonus for a successful hire.