Growth Marketing Specialist (UK/US Markets)

Early-stage startup with a strong founding team (ex-Semrush, Joom, Skyeng) building a future unicorn in Tier-1 markets (UK, US, EU). We help families of neurodivergent children (ADHD, ASD). Our market is 150 million families worldwide, with a SAM of 3 million families in the UK and EU with diagnosed or suspected behavioral and learning challenges (ages 4–14).

A quick look at what we've accomplished in one year:

1. Launched gamified online assessments for children with neuropsychologists and clinical psychologists, and entered the UK market

2. Completed an accelerator program and secured our first investment

3. Currently at a critical stage — bringing a scalable product to market: a mobile app for parents of children with ADHD and ASD

The Role

We're looking for a Growth Marketer with a strong hands-on approach. The project is at launch stage, so we need someone who can build a landing page, launch ads, set up analytics, write a creative brief, test an offer, set up an email sequence, and then evaluate what worked and what didn't.

What you'll do:

• Launch and test acquisition channels from scratch or from a low base (we already have a working funnel: FB Ads → Quiz → Subscription payment)

• Define and prioritize growth hypotheses

• Independently build and launch campaigns: performance (FB first), CRM, referral, partnerships, content experiments

• Work on landing pages, offers, creatives, and conversion funnels

• Set up foundational analytics and stay on top of the numbers: CAC, CPL, CPI, conversion rates, retention, activation

• Conduct user interviews and extract insights that shape both product and marketing — JTBD, hallway tests

• Work closely with product, design, and the founding team

The ideal candidate has a test fast, learn fast mindset and can drive initial results without a large team or heavy processes.

Key Metrics

• Speed of hypothesis testing + number of validated insights ready to scale (CAC vs. LTV)

• Number of activations and CAC reduction

Skills & Experience

• 2–4 years of experience in growth/performance marketing, ideally in a B2C product (subscription model, apps, EdTech, HealthTech)

• Hands-on experience launching and optimizing Facebook/Meta Ads — from campaign creation to scaling

• Ability to build a landing page on your own (Tilda, Webflow, Framer, or similar) and set up basic analytics (GA4, Mixpanel/Amplitude, UTM tagging, pixels)

• Experience with funnels: quizzes, email sequences, onboarding — and a clear understanding of where conversion drops off

• Fluency in metrics: CAC, CPL, CPI, LTV, retention, activation rate — not just the terminology, but at a decision-making level

• Experience running customer development / user interviews and translating qualitative data into hypotheses

• English B2+ (day-to-day team language is Russian, but all user-facing communication is in English; target markets are UK/US/EU)

• Active use of AI tools in marketing workflows

Nice to Have

• Experience in HealthTech / MedTech / EdTech or children's products

• Understanding of mobile app subscription models (paywall experiments, trial-to-paid, push/CRM activation)

• Experience launching referral programs or partnerships as an acquisition channel

• Basic creative skills: ability to put together a mockup, write ad copy, produce a simple video

• Experience working in UK/US/EU markets with an understanding of cultural nuances when communicating with parents

• Hands-on familiarity with the JTBD framework

Why Unicool Might Be the Right Fit for You

• Remote work with a flexible schedule and work-life balance

• Small team with zero bureaucracy — fast implementation and direct personal impact on the product and business

• Opportunity to grow quickly as the business scales

• Market-rate compensation based on experience, paid in USD/EUR

• Stock options with vesting

• An impact startup with a social mission: helping families of neurodivergent children

How to Apply: LinkedIn 👈🏻