Growth Marketing Manager (SEO & Funnel Focus)

Swag42 is a global platform that distributes premium branded merchandise worldwide

RESPONSABILITY:

SEO & Organic Growth

• Own and scale SEO as a key acquisition channel (traffic → pipeline → revenue)

• Build and manage a scalable SEO system with external contractors (content, links, technical)

• Prioritize initiatives based on impact and business value

• Work with product and dev teams to improve site structure and technical SEO

Funnel & Revenue Analytics

• Own and optimize the full marketing funnel in HubSpot (MQL → SQL → Deal → Revenue)

• Identify bottlenecks and leaks across the funnel and fix them together with Sales

• Ensure lead quality and proper handoff to the sales team

• Track and improve conversion rates, velocity, and pipeline quality

Channel Experiments & New Growth Levers

• Own the experimentation roadmap across new and unconventional channels
  (Reddit, Quora, communities, and beyond)

• Launch, test, and scale new acquisition ideas from scratch

• Define success metrics and make data-driven decisions on what to double down on

Paid Growth (with PPC Manager)

• Partner with the PPC Manager to increase experiment velocity across paid channels

• Improve performance across creatives, landing pages, audiences, and offers

• Optimize CAC, conversion rates, and overall ROI

Website Conversion & Lead Quality

• Own website conversion rates (CRO mindset)

• Monitor what happens after a lead is submitted

• Work on improving lead quality, not just lead volume

• Run A/B tests and iterate on landing pages and messaging

What we’re looking for

• 3+ years of experience in Growth Marketing / Performance Marketing / SEO-led roles

• Good understanding of SEO (content, links, technical basics)

• Hands-on experience with CRM & funnel analytics (HubSpot is a big plus)

• Data-driven mindset: you care about metrics, not just traffic

• Experience working with contractors and cross-functional teams

• Curious, experimental, and comfortable testing non-obvious channels.