Graphic Designer

Location: Hybrid or Remote- London, UK 

About Zwift: 

Zwift is the fitness company born from gaming, where play meets performance. We're a team of dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA, and we know that fun fuels results!

At Zwift, we not only develop immersive gaming experiences but also innovative hardware solutions. Our app seamlessly connects wirelessly to exercise equipment, including bike trainers, treadmills, and more, transforming your real-world effort into virtual achievements.

Utilizing massively multiplayer online gaming technology, we create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris, as well as our very own Watopia.

From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive, and social fitness experience. Join us as we revolutionize fitness through the power of play!

About the role and about you:

The Zwift Design team brings Brand and UI/UX Designers alike together to create experiences across the Zwift platform that live and breathe the Zwift mission: Fun Powers Performance. We are a compact group with a high impact, cross-functional footprint where every member of the team is a leader and a champion for Design. Every designer at Zwift can shape the experience across our products and platforms. You’ll design for a diverse global community—from first-time Zwifters to lifelong athletes—and collaborate with teammates across disciplines, levels, and locations. As a Graphic Designer for Product & Brand, you’ll work alongside Marketing Managers, Brand Managers, Content Managers, Industrial Designers, and fellow designers to take ambitious ideas from first sketch to start line. Together, we’ll build and ship experiences that help people around the world get more active, more often.

What you’ll do: 

• Work directly with the Design Director and Senior Designer to apply the Zwift Design language to visual designs across web, social, app, and physical channels.

• Create new visual identities for Marketing, Content and Product initiatives.

• Collaborate with Zwift UX/UI Designers to ensure Brand design excellence across Zwift digital platforms while contributing to the Zwift Brand Guidelines and Design System. 

• Collaborate with Copywriters as a creative unit to deliver cohesive Designs that integrate the Zwift Brand Voice.

• Work in parallel with the Marketing, Content, and UI teams to ensure content designs are iterated in a collaborative process and delivered to spec. 

• Produce app imagery for promotional use, including in-game photography using proprietary capture tools.

What we’re looking for: 

• Minimum of 3 years of relevant experience as a member of a Design or Brand team with projects demonstrating a commitment to well executed and forward thinking Design.

• Proficient in standard Design applications. Including but not limited to Photoshop (editing), Illustrator and, InDesign (print & packaging), and Figma.

• Demonstrated understanding of motion design and working knowledge of After Effects and/or Lottie and willingness to learn more motion skills.

• Organizational and planning skills – all Zwift Designers are expected to work strategically giving direction as well as contributing production assets and managing delivery of assets.

• Ability to thrive in an iterative, collaborative design environment. You can manage nuanced and challenging feedback, provide proactive solutions, and lead by example by owning projects from start to finish.

• A strong understanding of standard visual design principles and terms, including typography, hierarchy, and layout systems.

• A strong grasp of – and desire to stay current on – industry best-practices. You are ready to learn and contribute to a maturing Design organization and iterative product.

• Familiarity with email, app, and other CRM design standards.

• You are always ready for a unique challenge and want to ‘sweat the details’– but you also have a deep passion for brand experience and being a creative thinker.

Bonus points: 

• Passion for fitness, gaming, or sport is a big plus; love for the Zwift mission is essential.

• Experience working with remote, distributed teams.

• Experience working with Design Systems (Components, Tokens, and Variables).

• Experience with print design and industrial colors, materials, and finishes.