General Manager (EdTech AI Product)

We are looking for a General Manager to lead and scale a newly launched EdTech AI product as a standalone business unit inside the company.

This role goes beyond marketing ownership. The General Manager is responsible for turning an early-stage product into a scalable and profitable business, aligning growth, product, and operations around clear economic outcomes.

The product is already built, the first funnel and core communications are live, and early marketing tests are underway. The next step is to build a disciplined growth system, shape product and monetization priorities, and assemble the team required to scale the business.

This role is an opportunity to take a product at release stage and turn it into a real, scalable business.

Mission

Your mission is to turn an early-stage EdTech AI product into a scalable and profitable business unit. You will define how the product grows, how it monetizes, and how the organization executes against those priorities. This role requires building a disciplined growth system while shaping product and monetization priorities in parallel.

Success in this role means building a system where growth, product development, and team execution work together to deliver sustainable business results.

Responsibilities:

Scope of Ownership

As General Manager, you will operate as the business owner of the product unit. Your responsibilities include:

Business leadership

• Own the product as a standalone business unit within the company

• Define and execute the strategy for growth, monetization, and business development

• Drive the unit toward strong unit economics and sustainable positive PAM (Profit After Marketing)

Growth & monetization

• Lead the development and scaling of the full growth system - from acquisition and communication to conversion and monetization

• Establish disciplined experimentation across funnels, pricing, and user journeys

• Build repeatable systems for testing, learning, and scaling growth

Product direction

• Work closely with product and engineering to prioritize initiatives that directly impact growth and monetization

• Ensure product development remains tightly aligned with market feedback and business performance

Team leadership

• Build and lead a high-performing cross-functional team across growth, marketing, analytics, and product execution

• Establish clear ownership, operating rhythms, and accountability across the organization

Operational execution

• Set priorities across initiatives and allocate resources toward the highest-impact opportunities

• Build processes that enable fast experimentation and reliable execution

P&L responsibility

• Own the economics of the business unit

• Make data-driven decisions to optimize growth efficiency, unit economics, and profitability

What Success Looks Like‍

Success in this role means building a product operation that consistently delivers business results.

Within the first stage of the role you will:

• Establish a scalable growth and experimentation engine

• Identify winning communications and monetization mechanics

• Build a high-performing marketing and growth team

• Align product and growth priorities around measurable business outcomes

• Drive the product toward sustainable positive PAM

• Build the operational foundation required to scale the product and expand the business unit over time

What we look for:

We are looking for leaders who combine growth expertise with a strong business ownership mindset.

You are likely a strong fit if you bring:

• 5+ years of experience in Growth, User Acquisition, Performance Marketing, Product-led Growth, or similar roles within digital products

• 3+ years in leadership roles, managing and building teams responsible for growth, marketing, or product scaling

• Proven experience building and scaling web-based funnels, including web-to-web and web-to-app acquisition flows

• Strong hands-on understanding of full-funnel growth mechanics - from acquisition and creative testing to conversion, monetization, and retention

• Experience working with high-volume paid acquisition channels such as Meta, Google, and TikTok

• A track record of owning business outcomes, including growth efficiency, monetization, unit economics, and profitability

• Experience building and managing cross-functional teams across growth, marketing, analytics, and product execution

• The ability to move comfortably between strategic leadership and hands-on problem solving

Mindset‍

• You think like an owner of the business, not just a functional leader

• You are comfortable operating in early-stage environments with ambiguity and speed

• You prioritize impact and economics over activity and vanity metrics

• You make decisions based on data, experimentation, and business leverage

We offer:

• Why This Role Matters‍

• This role sits at the center of one of our key product initiatives.

• You will operate with strong leverage from day one:

• 🚀 Ownership of a product as a business unit
  You are responsible for growth, monetization, and economic outcomes.

• 🤝 Direct collaboration with a company co-founder
  Working closely on the strategy and evolution of the product.

• 📊 Advanced analytics infrastructure
  A dedicated data team supporting forecasting, experimentation, and profitability modeling.

• 🎨 High-capacity creative hub
  Supporting large-scale creative production and testing.

• 🤖 AI engineering capabilities
  Enabling rapid product iteration and martech innovation.

• 👥 Freedom to build the right team
  Open budget to assemble the structure needed to scale the product.

• 💰 Performance-driven compensation
  Competitive base with meaningful upside tied directly to business results