Product Marketing Manager - Gamelead (WoW Retail)

We are now looking for a GameLead who will take on one of the key roles in the company — owning the WoW Retail direction and developing its product portfolio.

At Overgear, a GameLead is someone who can spot market potential, turn ideas into strong offers, manage the economics of the direction, and grow revenue. You will operate as the owner of your game vertical: launching MVPs, validating demand, tracking P&L, and making honest decisions on what to scale and what to stop.

Responsibilities

• Building the growth strategy for the WoW Retail direction — analyzing the market, game seasons, patches, player demand, and deciding which offers to launch, scale, rebuild, or discontinue.

• Launching MVP offers within 30 days — bringing initial products to market and validating them through real customer orders.

• Managing the P&L of the direction — keeping focus on Gross Revenue, Clients, ROMI/ROI, and Margin %, and making timely decisions on what to strengthen and what to stop.

• Developing and reviewing offers — working together with content and marketing teams to create strong product pages and offers, improve what works, and remove weak solutions.

• Coordinating cross-functional teams — working with User Acquisition, CRM, Delivery, and Sales to ensure that pricing, acquisition channels, and customer experience are aligned and drive results.

• Staying closely connected to the WoW Retail market and player audience — tracking patches, meta shifts, seasonal changes, audience behavior, and customer feedback to identify new growth opportunities.

• Preparing regular P&L reports — understanding the real economics of the direction and proposing specific actions to grow revenue and margin.

Requirements

• 2+ years of experience in product marketing, e-commerce, gaming, or growth roles.

• Experience working with MMO, F2P, or live-service products.

• Strong understanding of WoW Retail and up-to-date gameplay experience: you should be confident in current mechanics, seasons, key activities, and player behavior patterns.

• Understanding of P&L and key growth metrics: revenue, CAC, ROMI/ROI, and Margin %.

• Experience launching new products or offers — from idea to first sales.

• A systematic way of thinking: the ability to see the connection between demand, pricing, acquisition channels, and delivery.

• Experience working with promotion and acquisition channels — from performance marketing to influencer marketing.

• Strong English skills, B2 or higher.

Nice to have

• Deep understanding of specific WoW Retail segments: PvE, Mythic+, raids, PvP, professions, boosting scenarios, and seasonal offers.

• Experience working with game economy, pricing, and offer profitability.

• Knowledge of Google Ads, GA4, Mixpanel, or BI tools.

• Understanding of UX/UI and how interfaces affect conversion.

• Experience with influencer marketing.

• Experience quickly testing hypotheses and launching MVPs in uncertain conditions.

Conditions

Why Overgear:

• An ambitious product IT business. We operate in a fast-growing market and build a product used by hundreds of thousands of gamers worldwide.

• Real ownership. We trust our team and support experiments — from using AI to optimize workflows to adopting unconventional technologies.

• Direct product impact. We do not operate within rigid frameworks or strict limitations. Every engineer can contribute to discussions around features, architecture, and tech stack. Your ideas can become part of the product core.

• Minimal bureaucracy. Fast communication with teammates and leadership.

• Investment in your growth. We cover professional development courses, training, and English lessons.

• Fully remote. Work from anywhere in the world where you feel comfortable.

• Transparent compensation. Salary in USD.

• Gaming-friendly culture. It is easy to find teammates for arena runs, keys, raids, or just hanging out over your favorite games.

How we work:

• Flexible schedule. What matters most is results, not hours spent online.

• Modern technologies. Work with cutting-edge AI tools in an ambitious team, with access to paid AI tools and learning resources.

• Team support. You can always count on your teammates, whether it is a technical question or pairing up on a complex challenge.