Game Designer - Hybrid Casual | LiveOps

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!

We’re looking for an experienced Game Designer who treats AI as a core part of the design process to join our Live Operations team and help evolve, expand, and optimize successful puzzle games played by established player communities.

This is a hands-on level design role focused on creating high-quality features and content at scale and continuously improving the player journey. You’ll combine strong design intuition with player data, playtests, and experimentation to optimize difficulty, pacing, progression, and long-term engagement across live games.

If you are:

• A Game Designer with strong background in mobile hybrid casual games

• Experienced in working with live established games

• Passionate about casual and hybrid-casual mobile games

• Strong at designing mechanics, systems, progression, and engaging player experiences

• Comfortable testing ideas quickly, learning from data and playtests, and iterating

• Curious about player psychology, market trends, and why successful games work

• Excited about using AI and new tools to accelerate game design and prototyping

• A collaborative designer who enjoys working closely with product, art, development, and data teams

Then you might be a great match for CrazyLabs.

As a Game Designer, you will:

• Design new features, system, and content for hybrid-casual game, from early ideation through prototype and validation.

• Create compelling, mechanics, systems, progression, meta features, and player journeys.

• Turn game ideas into clear design concepts, prototypes, flows, and specifications.

• Rapidly test and iterate on gameplay ideas based on playtests, player behavior, and performance data.

• Design and balance progression, rewards, economies, and monetization systems appropriate for hybrid-casual games.

• Work closely with Product Owners, developers, artists, and Data Analysts to bring new game concepts to life.

• Analyze KPIs, player behavior, market trends, competitor games, and test results to identify opportunities and improve designs.

• Participate in prototype reviews and help determine which concepts and mechanics have the strongest potential.

• Research successful and emerging games to identify mechanics, features, trends, and opportunities that can inspire new concepts.

• Create clear and practical design documentation, including game briefs, feature specifications, flows, wireframes, and balancing models.

• Use AI tools to accelerate ideation, prototyping, balancing, research, and analysis.

• Bring creativity, curiosity, and strong design thinking to a fast-moving multidisciplinary team.

Requirements

The Game Designer role requires:

• 3+ years experience designing mobile games, ideally within casual, hybrid-casual genres

• Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures.

• Experience taking game concepts or features from idea through implementation and iteration.

• Strong understanding of the mobile F2P market and what drives engagement, retention, and monetization.

• Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs.

• Strong analytical and problem-solving skills combined with creativity and a strong player mindset.

• Ability to communicate ideas clearly through documentation, flows, mockups, references, or prototypes.

• Excellent written and verbal communication skills in English.

• Strong knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games.

• Demonstrated hands-on use of AI tools in a design workflow (prototyping, content generation, data analysis, or research), not just familiarity

• Comfort adopting new AI-driven tools quickly and adapting workflows as the toolset evolves

Advantage

• Experience designing successful hybrid-casual or casual mobile games.

• Experience in Unity

• Experience with economy and monetization design.