Crypto Growth manager

Mission of this role:

• "This role exists for one purpose: to grow our Crypto business. The Senior Growth Manager will identify and execute disruptive, low-cost initiatives and forge strategic partnerships

• that drive meaningful client acquisition within the crypto trading space — combining deep crypto-native intelligence with the ability to mobilise teams without direct authority."

• This is not a generalist marketing role. We are looking for someone who lives and breathes crypto — who understands the industry's key players, audience psychology, trading behaviours, and community dynamics well enough to consistently spot growth opportunities that others miss, and act on them decisively.

• Our Crypto business is a core strategic priority. We operate as a regulated crypto exchange serving traders across multiple global markets, and we are in a phase of aggressive client acquisition. This role is the dedicated engine of that growth — a specialist hire whose sole commercial focus is expanding our crypto client base through smart, high-leverage, low-cost initiatives and well-chosen partnerships.

The Senior Growth Manager will be specifically accountable for:

• Growing the number of active crypto traders on our platform — this is the primary mandate

• Expanding our presence and reputation within crypto-native communities, ecosystems, and media

• Identifying and activating partnership channels that are uniquely native to the crypto space — protocols, wallets, DAOs, launchpads, crypto media, KOLs, and Web3 infrastructure players

• Building the intelligence and playbook infrastructure that allows our teams to replicate and scale what works across regions and segments

• Positioning our exchange as the go-to platform for both crypto-native power users and the next wave of first-time crypto traders entering the market

Responsibilities

1. Disruptive, Low-Cost Crypto Growth Initiatives

• Own the identification and execution of growth plays specifically tailored to the crypto trading industry— not repurposed tactics from other verticals

• Continuously scan the crypto landscape to surface unconventional, high-leverage acquisition opportunities that competitors have overlooked: token launch moments, protocol migrations, bear/bull cycle sentiment shifts, regulatory tailwinds

• Design campaigns that resonate with crypto-native audiences — referral mechanics, viral on-chain incentives, community takeovers, co-marketing with Web3 projects, trading competitions, and airdrop- linked acquisition flows

• Prioritise and rank opportunities using a rigorous scoring framework (ICE / RICE), presenting a clear pipeline of crypto-specific 'low-hanging fruit' to the CRO each month

• Stress-test every initiative against acquisition metrics before committing resources, ensuring maximum new-client ROI on growth spend

2. Strategic Partnerships for Acquisition

• Identify, approach, and cultivate high-value partnerships with crypto-native projects, DeFi protocols, NFT platforms, Web3 wallets, crypto media, and adjacent fintech brands

• Build and maintain a structured partnership pipeline in collaboration with the Head of Business Development, tracking status from first contact to live activation

• Negotiate co-marketing, co-branding, and distribution agreements that drive measurable new-user acquisition at low CAC

• Develop partnership playbooks — standardised frameworks that allow Regional Heads to replicate and localise proven partnership models in their markets

3. Crypto Industry Intelligence & Opportunity Spotting

• Serve as the team's primary authority on the crypto trading industry: its major exchanges, emerging protocols, DeFi trends, regulatory developments, audience segments, and shifting narratives

• Map the full crypto-native audience landscape — retail traders, DeFi power users, NFT participants, institutional desks, crypto-curious TradFi investors — and build targeted acquisition angles for each

• Track competitor exchange strategies (Binance, Coinbase, Bybit, OKX, Kraken and regional players) and identify positioning gaps our exchange can exploit for growth

• Monitor on-chain data, social sentiment, and market cycle dynamics to time growth campaigns fo maximum conversion impact

• Produce a recurring Crypto Growth Intelligence Brief shared with the CRO, Head of Marketing, and  Regional Heads — translating market signals into actionable growth priorities

4. Playbook Creation & Cross-Functional Enablement

• Convert successful growth experiments and partnerships into repeatable, documented playbooks tha can be handed off to Marketing, BD, and Regional teams for scaled execution

• Brief internal teams — Marketing, Performance & Optimisation, Retention, and Regional Heads — with clear objectives, audience insights, messaging frameworks, and success metrics for each initiative

• Prepare and quality-control all necessary creative, content, and partnership assets in coordination with the relevant team owners

• Act as the internal growth authority: run workshops, share learnings, and upskill stakeholders on emerging crypto growth tactics

5. Matrix Leadership & Cross-Functional Influence

• Build trusted working relationships across Marketing, BD, Retention, Performance, and Regional teams — establishing credibility through insight and results, not hierarchy

• Drive alignment in cross-functional planning sessions; proactively resolve conflicts between team

• priorities that could slow growth execution

• Hold teams accountable to joint growth commitments through shared dashboards, regular syncs, and  transparent reporting to the CRO

• Identify blockers early and escalate strategically, keeping initiative momentum without creating friction

Requirements

Essential

• 5+ years in growth marketing, growth hacking, or strategic partnerships with direct, hands-on experience in the crypto or Web3 industry — this is non-negotiable

• Genuine, deep knowledge of the crypto trading industry as a practitioner: exchanges (CEX & DEX), DeFi mechanics, tokenomics, on-chain behaviour, and the communities, media, and influencers that shape the space

• Demonstrable track record of designing and executing low-budget, high-impact acquisition campaigns that drove meaningful growth in a crypto or fintech context

• Proven ability to spot under-exploited growth opportunities specific to crypto — a pattern-recognition

• instinct for 'low-hanging fruit' in a fast-moving, cycle-driven market

• Experience building and managing strategic partnerships in the crypto ecosystem end-to-end: origination, negotiation, asset creation, and performance tracking

• Active participant in crypto communities (Twitter/X, Telegram, Discord, Farcaster) — you are known in the space, not just observing it

• Exceptional cross-functional influencing skills — a track record of driving results through teams you do not directly manage

• Strong written and verbal communication skills; able to author clear playbooks, briefs, and executive presentations

• Comfortable with analytics: able to define metrics, read dashboards, and draw actionable conclusions from data independently

Preferred

• Prior experience specifically at a crypto exchange (CEX) — you understand the unique acquisition funnel dynamics, KYC friction, and trading-lifecycle of exchange users

• Existing network of crypto-native contacts: KOLs, protocol BD leads, crypto fund operators, crypto media editors, or community leaders

• Hands-on experience with on-chain analytics tools: Dune Analytics, Nansen, Glassnode, or equivalent— able to derive audience and timing insights from on-chain data

• Experience designing and executing token incentive schemes, airdrops, or trading competitions as acquisition mechanisms

• Understanding of KYC/AML funnel implications and how to optimise conversion within regulatory constraints

• Multilingual or multi-market experience across key crypto growth markets: MENA, SEA, EU, Turkey, or LatAm