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CRM Administrator

RemoteSenior

We're Sweed, a product-driven startup building an all-in-one cannabis retail platform.We're looking for a CRM Administrator to join our team remotely and take ownership of our existing CRM infrastructure, primarily HubSpot, with additional responsibility for Salesforce administration.

At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools.

We believe in simplicity, efficiency, and innovation. That’s why we build for scalability and performance, making life easier for cannabis retailers while driving real business growth.

Why We’re Hiring

As Sweed continues to grow, our CRM systems play an important role in supporting business operations, maintaining accurate data, and providing reliable reporting across teams.

We're looking for a hands-on CRM Administrator to maintain, optimize, and improve our existing CRM infrastructure. HubSpot will be the primary focus of this role, while Salesforce will require periodic administration, troubleshooting, and configuration support.

The main priority is to ensure that our CRM architecture is well-structured, data remains clean and consistent, and existing reports, workflows, and integrations function reliably.

We're looking for someone who can confidently navigate existing CRM configurations, identify and resolve structural issues, clean up legacy setups, and proactively improve system efficiency and scalability.

What You’ll Be Working On

CRM Administration & Architecture

Own the day-to-day administration, maintenance, and optimization of HubSpot.
Audit and improve the existing CRM architecture, including objects, properties, associations, pipelines, and lifecycle stages.
Identify and resolve structural inconsistencies, outdated configurations, and technical debt.
Perform periodic Salesforce administration, including configuration updates, user management, and troubleshooting.
Maintain consistency between HubSpot, Salesforce, and related business processes.

Data Quality & Management

Maintain accurate, consistent, and reliable CRM data across both platforms.
Conduct regular data audits, cleanup, deduplication, and standardization.
Identify and resolve data inconsistencies, incorrect mappings, and synchronization issues.
Establish and maintain data quality standards and best practices.

Reporting & Analytics

Audit, maintain, and optimize existing HubSpot reports and dashboards
Investigate and resolve reporting discrepancies, incorrect filters, and tracking issues
Ensure CRM data supports accurate business reporting and decision-making
Create or improve reports and dashboards based on business requirements

Workflows & Automation

Maintain, troubleshoot, and optimize existing HubSpot workflows and automations
Identify and resolve automation conflicts, errors, and inefficiencies
Support Salesforce automations and configurations when needed
Implement improvements to existing processes and introduce new automations where appropriate

System Maintenance & Integrations

Provide ongoing CRM support, troubleshooting, and system maintenance
Monitor and troubleshoot HubSpot–Salesforce synchronization and integrations with other tools
Manage CRM user access, permissions, and configuration updates
Collaborate with Sales, Marketing, Customer Success, and other teams on CRM-related requests
Maintain documentation of CRM configurations, processes, and changes
Proactively identify opportunities to improve system reliability, efficiency, and scalability

What We’re Looking For

Strong hands-on experience with HubSpot CRM administration and configuration
Practical experience administering Salesforce, including basic configuration, user management, and troubleshooting
Solid understanding of CRM architecture, data models, objects, properties, pipelines, and lifecycle stages
Experience maintaining and improving existing CRM environments
Strong experience with CRM data management, cleanup, and data quality processes
Experience building, maintaining, and troubleshooting CRM reports and dashboards
Knowledge of CRM workflows, automation, and integration processes
Ability to investigate complex CRM issues, identify root causes, and implement sustainable solutions
Strong analytical thinking, attention to detail, and problem-solving skills
Ability to work independently, prioritize tasks, and take ownership of CRM operations
Good communication skills and experience collaborating with cross-functional teams

Nice to Have

Experience managing HubSpot–Salesforce integrations and data synchronization
Understanding of Sales Operations, Marketing Operations, or Revenue Operations
Experience with CRM APIs, third-party integrations, and data mapping
Familiarity with advanced HubSpot features, custom objects, and complex workflows
Experience with Salesforce Flow and advanced Salesforce configuration
Experience working in a B2B SaaS environment
HubSpot or Salesforce certifications

What Else Matters?

Ownership — You take responsibility for CRM system reliability, data quality, and continuous improvement
Proactive mindset — You identify issues and opportunities for improvement before they become business problems.
Attention to detail — You understand how CRM configuration and data quality impact reporting and business operations
Structured thinking — You can work with complex existing systems, identify root causes, and implement maintainable solutions
Business understanding — You understand how CRM systems support Sales, Marketing, and Customer Success teams
Practical approach — You prioritize sustainable improvements over unnecessary complexity
Adaptability — You are comfortable working with evolving requirements and existing legacy configurations