Creative Project Manager

We are building a new interactive entertainment project for families (parents + children) — with YouTube as the main platform and content home.

Short-form content (TikTok, Instagram Reels, YouTube Shorts) will serve as the acquisition engine: hooks, teasers, cliffhangers, and emotional moments designed to drive viewers to the main YouTube episodes.

You will own the creative direction for both long-form and short-form — ensuring every piece of content works together as a system, not separately.

Before we invest in full production, we will first test concepts using short-form content to measure audience demand, engagement, and intent to watch longer episodes.

Cultural & Audience Insight

• Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market

• Anticipate cross-cultural interpretation, humor, and sensitivity

• Keep Novakid relevant to real parent conversations, not marketing narratives

What you have done before (real experience we need)

• You have concepted and led production of long-form YouTube content (8–20+ min) — episodic, story-driven, with clear hooks and payoff.

• You have successfully repurposed long-form content into short-form trailers/teasers that drove measurable traffic back to YouTube.

• You have tested content concepts using only short-form (TikTok, Reels, Shorts) before investing in full episodes — and can show examples of how you made that decision.

• You understand YouTube organic metrics (CTR, retention, AVD) and short-form metrics (completion rate, shares, comments) — and how they relate.

• You have worked on projects with participatory or community elements (even simple ones like comments shaping next steps).

Key responsibilities

• YouTube first: Everything starts with the long-form episode. Short-form serves it, not the other way around.

• Test fast: Use short-form to validate concepts before building full episodes.

• Own the creative vision from title/thumbnail to final frame of each episode.

• Collaborate with production teams but stay responsible for viral instincts and audience psychology.

• Analyze performance across both formats and iterate quickly.

Job requirements

Must-have qualifications

• Portfolio with long-form YouTube content you concepted (show retention, CTR, or growth if possible).

• Proven ability to drive traffic from short-form to long-form (examples required).

• Deep understanding of TikTok, Reels, and YouTube Shorts as acquisition tools, not standalone entertainment.

• Obsessed with hooks, pacing, cliffhangers, and payoff.

• Strong interest in parenting, family dynamics, or human stories involving children 

Requirements: 

• Experience leading video projects from concept to final delivery.

• Experience with family, parenting, or kids content.

• Basic editing or thumbnail design sense.

• Experience building a YouTube channel (other Social Media channels) from zero.

• C1 level English 

We offer:

• Opportunity to work in an innovative, fast-growing edtech company.

• A creative and collaborative work environment.

• Comprehensive professional development and leadership growth opportunities.

• The chance to have a meaningful impact on the lives of young learners around the world.

• 100% Remote work

• Unlimited holidays

• Bonuses and stock options