Content Strategist, AI Search (Product Marketing)

Barcelona, Berlin.

We’re looking for a strategic and hands-on Content Strategist to own and scale the Enterprise content narrative at Semrush. This role sits at the intersection of Product Marketing, Demand Generation, Brand, and Enterprise GTM, helping transform complex product developments, industry trends, and Semrush’s extensive proprietary data into original, data-driven thought leadership and campaign content that drives awareness, engagement, and pipeline.

You will own the Enterprise narrative and editorial strategy, connecting our Enterprise messaging to the broader Semrush company story while enabling Demand Gen campaigns with high-impact content across formats and channels. This is not a traditional blog-focused content role — you’ll shape strategic narratives, build scalable content systems, produce long-form and campaign assets yourself, and drive repurposing and distribution across the funnel.

You’ll join the Enterprise Product Marketing team and report directly to the Enterprise PMM Director. You’ll work closely with Demand Generation, Brand, Digital Marketing, PMM Growth Marketing, Content, and external partners to create a unified content motion that supports Enterprise growth.

• Develop data-driven thought leadership and original research using Semrush’s proprietary datasets, partnering with Analytics and subject matter experts to identify meaningful patterns, formulate hypotheses, interrogate findings, and translate complex data into credible, compelling market insights.

• Own the Enterprise content narrative and editorial strategy, ensuring alignment with the broader Semrush positioning and brand direction

• Build and maintain the Enterprise narrative and theme deck, translating product strategy, industry trends, and GTM priorities into clear messaging frameworks and thought leadership themes

• Own the Enterprise content roadmap, editorial calendar, and production cadence across Enterprise PMM, Brand, Owned Media and PLG initiatives

• Translate Demand Generation campaign requirements into compelling, audience-focused content deliverables that support Enterprise pipeline goals

• Drive the repurposing and expansion of existing content into new formats and channels including digital ads, social assets, sales messaging, webinars, videos, and email content

• Partner closely with Product Marketing, Demand Gen, Brand, and Digital Marketing teams to ensure all campaigns and content streams contribute to one connected Enterprise story

• Build scalable AI-supported content workflows to increase production velocity, experimentation, and asset variety while maintaining high editorial quality

• Collaborate with internal subject matter experts, product teams, and leadership stakeholders to develop credible, differentiated thought leadership

• Build and publish editorial and blog content in the CMS

• Contribute to webinar, podcast, and event content development in collaboration with internal and external production teams

• Continuously identify opportunities to improve content operations, narrative consistency, and content effectiveness across the Enterprise marketing motion

About you

Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role: 

• 6+ years of experience in B2B SaaS content strategy, thought leadership, editorial, product marketing content, or content marketing roles

• Strong understanding of the SEO, search, AI visibility, digital marketing, or martech landscape, with the ability to translate industry developments into compelling Enterprise thought leadership

• Strong experience creating strategic content for Enterprise audiences and supporting complex GTM motions

• Demonstrated experience developing data-driven thought leadership or original research from large, complex, or technical datasets. You should be comfortable working directly with data and partnering with analysts to identify patterns, test hypotheses, draw meaningful conclusions, and translate findings into compelling narratives for a business audience

• Exceptional storytelling and editorial skills with the ability to turn complex technical or market topics into compelling narratives and actionable content

• Experience owning content strategy and production across multiple formats including long-form editorial, research-driven content, sales enablement assets, webinars, and campaign content

• Proven ability to work cross-functionally across Product Marketing, Demand Generation, Brand, Content, and Digital Marketing teams

• Strong understanding of modern content operations, editorial planning, and content repurposing workflows

• Experience working in fast-paced SaaS or technology companies with evolving products, messaging, and GTM priorities

• High level of autonomy, ownership, and strategic thinking combined with a strong execution mindset

• Hands-on experience using AI tools to accelerate research, ideation, production, and content scaling workflows

• Comfortable balancing strategic narrative development with hands-on writing and production responsibilities

• Experience working with CMS platforms and content publishing workflows

• Strong stakeholder management and collaboration skills

• Fluent English written and verbal communication skills

About the perks

• Unlimited PTO

• Hobby & team building budget allowance

• Employee Support Program

• Loss of family member financial aid

• Employee Resource Groups