Content Specialist, Growth

Growth Content Specialist is a key contributor to our Conversion Rate Optimization (CRO) team. This role is ideal for someone who loves writing and cares deeply about how content performs. You’ll create, test, and optimize content across the funnel, working closely with CRO specialists, UX designers, web developers, and product partners. Your work will directly support experimentation, conversion improvement, and measurable business outcomes.

Key responsibilities

• Plan, write, and iterate on content across multiple channels.

• Maintain high content quality and consistency through thoughtful planning, clean execution, and timely updates.

• Develop content as part of CRO experiments: headlines, value propositions, messaging frameworks, CTAs, page structure.

• Proactively use data, research, and insights to continuously analyze and improve content effectiveness for target audiences.

• Contribute creative ideas and informed recommendations to CRO ideation, prioritization, and iteration cycles.

• Closely partner with UX Designers to explore alternative user journeys, contributing content inputs and insights.

• Present creative work to internal stakeholders and efficiently communicate the value of content optimization.

What you’ll bring to the team

• Excellent writing and editing skills (English C2 level)

• Strong content management skills with close attention to detail

• Ability to manage multiple content initiatives across different formats and stages of the funnel

• Data-driven mindset: comfort working with performance metrics and dashboards, ability to back up content decisions with data and user insights, interest in learning from experiments and applying those learnings to future iterations, desire to understand the full-funnel picture.

• End-to-end ownership mentality and proactive collaboration with Product Managers, UX Designers, Web Developers, and Data partners.

• Creativity, passion for content marketing, and bringing the latest content trends and technologies into CRO projects.

Experience

• 4+ years of experience in SaaS marketing, content, copywriting, or growth-related roles

• Hands-on experience working with performance-oriented or conversion-focused content

• Background in growth marketing, CRO, or experimentation is a strong plus.

• Basic Figma experience is a bonus, but not required.

What’s in it for you

• A flexible work environment that empowers you to do your best work

• A culture that celebrates performance

• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

• Career-defining opportunities

• Plus benefits designed to keep you happy, healthy and fulfilled:

  • Flexible paid time off and remote work policies

  • Equity options, because this is your company too

  • Training opportunities to grow your skills and career

  • Health and wellness credit so you feel your best

  • Time off to volunteer and give back to your community

  • Interest groups, employee-led networks, social committees to sponsored sports teams

  • Computer purchase program to get your personal MacBook