Content Manager

We’re looking for our first Content Manager — someone who can join at an early stage, build the content function from scratch, and own it end-to-end. You’ll combine content strategy, user psychology, research, and hands-on execution. You won’t just write — you’ll design how content works across the entire user journey: from web funnels and onboarding to in-product experiences, personalized programs, and retention initiatives. This is a builder role. If you enjoy turning ambiguity into clear systems and want your work to directly influence product and business metrics, you’ll thrive here. This is an opportunity to join a new R&D project at the zero-to-one stage while having the resources, expertise, and support of an established company.

What You’ll Do

• Content Strategy & Ownership

  • Develop and maintain the content strategy across web funnels, onboarding, emails, in-product content, and retention initiatives.

  • Build a scalable content architecture: topics, formats, structure, cadence, and tone of voice.

  • Define how content supports key product metrics, including activation, engagement, retention, and subscription renewal.

  • Help define the content scope for the MVP and contribute to the future product roadmap.

  • Turn audience, market, and competitor research into actionable content hypotheses.

• Content Production

  • Research, create, and edit high-quality, evidence-based content for an English-speaking audience.

  • Create personalized content that speaks directly to different user needs, motivations, and stages of the journey.

  • Develop and maintain a clear editorial voice that is engaging, trustworthy, empowering, and human.

  • Create content requirements and briefs for different product experiences and formats.

  • Develop video content formats, concepts, scripts, and production briefs.

  • Plan and coordinate content shoots from concept and pre-production to final delivery.

• Vendor & Production Management

  • Build and coordinate a network of external specialists, including subject-matter experts, editors, reviewers, localizers, designers, creators, and video production vendors.

  • Own the full content production pipeline: research, briefing, creation, review, QA, localization, and publishing.

  • Set up scalable workflows that allow content production to grow without sacrificing quality.

  • Maintain content documentation, guidelines, templates, and quality standards.

• Technical & Operational Execution

  • Publish and manage content across relevant platforms and admin tools.

  • Work with AI tools to accelerate content creation without sacrificing quality or personalization.

  • Collaborate with the specialists involved in growth and product to support paid marketing creatives and funnel copy.

• Analytics & Optimization

  • Track content performance and connect it to business outcomes, including CTR, conversion, activation, engagement, and retention.

  • Run A/B tests on messaging, formats, sequences, and content units.

  • Build a feedback loop between content performance and strategy.

What We’re Looking For

• 3+ years of hands-on content management experience, ideally in a consumer-facing digital product or startup.

• Proven experience creating content for English-speaking audiences — C1+ written English is a hard requirement.

• Experience building or owning a content strategy from the ground up.

• Strong understanding of user psychology and personalization — you know how to write for different user states, not just different segments.

• Hands-on experience producing video content and organizing shoots, from concept and scripting to production and final delivery.

• Confidence working with admin panels, content management systems, builders, and other content tools.

• Experience using AI tools such as ChatGPT, Claude, or similar as part of a regular content workflow.

• Strong methodological thinking — you build content systems, not just content pieces, and create frameworks others can follow and scale.

Also Nice to Have

• Experience working with subscription-based products.

• Experience launching an MVP or building a content function in a zero-to-one project.

• Basic understanding of conversion copywriting principles — you know the difference between content that informs and content that activates.

Our Benefits

• Time-off Policy - unlimited Out of office days

• Remote or Hybrid work. The choice is yours!

• Wellness compensations

• Psychologists compensation

• Language courses compensation

• Co-working compensation

• Health insurance

• 100% Sick Leave Compensation

• Team buildings and offsites (Spain, Italy, Poland, Portugal and others)

• Merch

• Special Occasions Presents

Take a look at our Instagram to get a feel for our team and culture 💫