Content Lead (Web)

As a Content Lead (Web) at Glam, you will lead the strategy and execution of our creative production with a sharp focus on growth metrics. Your role will combine hands-on creative work, analytics, and scaling systems to deliver thousands of ad creatives per month, optimize CAC and LTV, and improve retention through impactful content.

Key Responsibilities

• Creative Production: Produce Creatives: Develop and deliver ad creatives, video assets, and visual content for UA campaigns.

• Scale Production: Build systems and processes to deliver ~1,000 creatives per month with high testing velocity.

• Retention & Automation: Design creatives and campaigns that enhance user retention, and implement automation tools for creative workflows.

• Analytics & Leadership: Analytics: Track performance of creatives, run A/B tests, analyze CAC, LTV, CTR, conversion, retention, and share actionable insights.

• Optimize Metrics: Maintain and improve benchmarks, increase LTV, and improve funnel conversion.

• Leadership: Work with agencies, freelancers, and internal teams to expand production capacity and quality.

Qualifications

Experience:

• 5+ years in creative/performance marketing or growth roles.

• Strong background in producing high-performing digital/video creatives.

• Proven experience managing CAC/LTV metrics through creative strategy.

• Track record of scaling creative production and working with agencies.

Skills:

• Hands-on ability to design and test creatives.

• Strong analytical mindset: ability to connect creative decisions with metrics.

• Familiarity with creative automation tools and AI creative tools (Midjourney, Runway, Stable Diffusion, Figma AI).

• Excellent leadership and communication skills.

Nice to Have:

• Experience with retention marketing.

• Motion design/video production background.

• Global market experience.

Benefits

• Competitive salary and performance bonuses.

• Equipment and tools provided.

• Chance to build one of the most advanced creative engines in the AI consumer space.

Application Process

• Screening

• Initial Call (~15 minutes)

• Interview (~1 hour)

• Final Interview → Offer and Onboarding (~15 minutes)

Contact

Please write the following letter to the telegram:

Hello, my name is Name, I am writing to you regarding position Content Lead (Web) -> Please attach your answers to the questions below and your resume.

Join us and help scale Glam's creative machine while pushing CAC down and LTV up! Apply now and be part of our exceptional team.