Build & scale Koinly’s global content engine. Lead SEO, Video, Social & PR, set our brand voice, write high-converting copy, and own aggregate organic user growth across all channels.
Drive Koinly’s inbound growth across written, video, social & PR channels. Lead a team of channel specialists, write core brand copy, enforce brand voice, and turn crypto content into signups.
At Koinly, we’re looking for a growth-minded Content Lead to own our total content engine end-to-end. This includes written, video, social media, community, and PR. You're a senior marketer and writer who will build, scale, and align our entire content operation to drive measurable user acquisition.
You will act as the single point of contact for everything content-related, setting the brand's voice and overarching narrative while leading a team of channel specialists (SEO, Video, Social) while remaining hands-on with high-impact writing (email lifecycle, key brand copy, landing pages, and PR).
If you are a crypto-native content strategist and writer who thrives in a founder-led environment, high autonomy and independent environment, this is your seat.
Role at a glance
The mission: Own Koinly’s content strategy end-to-end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.
Team: Marketing
Report to: Head of Marketing
Team structure: Direct manager to SEO Manager, Technical Writer and Designer (part-time).
Location: Remote - Europe
Employment type: Full-time (contractor - B2B)
Perks: 32 days PTO, 100% Async culture, flexible schedule, and high autonomy.
🚀 Work within one of the most rapidly growing industries in the world.
What you'll own
You own the aggregate performance and quality of all written content channels.
- Brand voice & narrative: Define, implement, and maintain Koinly’s tone of voice framework and brand communications across every medium (articles, scripts, emails, social posts, etc.).
- Aggregate channel performance: Drive total inbound growth, tracking content-driven signups and CAC across written, video, and social channels.
- Content operations & pipeline: Own the editorial calendar, content strategy, and quality standards. You'll be acting as the ultimate quality gate for written output without adding unnecessary bureaucratic burden.
- Lifecycle & newsletter: Own our email marketing, automated lifecycle campaigns, and newsletter from strategy through execution.
- PR & external comms: Lead media relations, press releases, and agency/freelancer PR support.
- Hands-on writing: Personally write high-impact copy, including landing page copy, email campaigns, newsletters, PR comms, and opinionated brand pieces.
- Team leadership & operations: Lead the SEO Manager, Technical Writer, and Designer (part-time). Allocate design and writing resources effectively across marketing.
What this role is NOT
- NOT a pure administrator: You are a player-coach who still writes key copy and understands the craft intimately.
- NOT a micromanaging gatekeeper: Channel owners (SEO, Video, Social) own their execution; you establish the narrative framework, standards, and strategic priorities for them to run autonomously.
- NOT a purely top-of-funnel play: Content at Koinly exists to build authority, educate users on complex crypto tax topics, and drive cost-effective conversions.
Ready to define the voice of crypto tax?
Koinly is where technical accuracy meets creative storytelling. If you have the editorial rigour to lead this space, we want to hear from you.
This role is a fit if…
- You're a growth-minded Content Lead who thrives at the intersection of editorial voice, multi-channel strategy (SEO, Video, Social) and product-led acquisition.
- You have a natural radar for quality and can spot a misaligned brand voice or shallow crypto takes from a mile away.
- You enjoy the "puzzle" of translating complex technical topics (like crypto tax and regulation) into clear, high-trust narratives that actually convert into signups.
- You are both a master craftsperson who loves writing key copy and an empowering leader who can mentor channel managers (SEO, Video, Social) and scale a full content engine without losing its soul.
The must-haves
- Native or near-native English. Excellent written and verbal communication skills. You can explain complex concepts clearly and communicate smoothly with a global team.
- Crypto-native fluency (hands-on experience, not just past employers): You live in the crypto space. Professional crypto experience is great, but actively trading, yield farming, using Web3 wallets, or self-custodying yourself absolutely counts.
- Builder track record: Experience building or fixing a content engine in an early-stage, scaling, or founder-led environment.
- Player-coach copywriting: Exceptional writing skills.
- Multi-channel leadership: Proven ability to set strategy and align written, video, and social channels to drive aggregate organic growth.
- Voice & editorial mastery: Ability to define, implement, and enforce a distinctive brand Tone of Voice.
- People management: Experience managing cross-functional creators and channel owners.
- Data & commercial literacy: Comfortable with analytics to evaluate overall content ROI.
Nice-to-haves
- You've used Koinly: You're (or have been) a Koinly user.
- Technical SEO intuition: Understanding of site architecture, schema, or technical search factors.
- PR & earned media comfort: Experience pitching media, managing PR freelancers/agencies.
- Fintech/Tax SaaS background: Experience in a highly technical or regulated space.
- Multilingual: Fluency in French or German, or experience overseeing localization programs.
This role is NOT a fit if you:
- Are a hands-off manager who no longer writes.
- Are primarily a writer looking to step into management for the first time.
- Have only managed large enterprise teams with established corporate playbooks.
- Treat content purely as top-of-funnel brand awareness.
- Are uncomfortable with founder involvement.
✔️ Don’t tick every single box? Neither do we 🤷At Koinly, we hire for ambition, builder mindset, and strategic "gut" as much as we do for years on a CV.
That said, these three hard requirements are non-negotiable. If your application does not clearly show evidence of all three, we won’t be able to move forward:
- Crypto-native fluency: You actively live and participate in the crypto ecosystem.
- Proven content leadership & builder track record.
- Editorial & writing mastery: C2/Native-level English.
Success outcomes: your first 90 days
- Tone of Voice (TOV) framework: Documented, operationalized across video/text/social.
- Cross-channel ops: Editorial pipeline, workflow systems, and resource-allocation models established.
- Email & lifecycle audit: Complete audit finished and first lifecycle campaign optimizations shipped.
- Performance baseline: Full review of channel CAC and conversion metrics completed.
Ready to write the playbook on crypto tax? 🚀We aren't looking for a content manager to follow a script; we’re looking for a leader to write the script.
Don’t just join a team. Come build a growth engine. Apply Now!
