Chief Product Officer (CPO)

Build a wellness product that millions of people genuinely love

NewMindStart is an international Health & Wellness project serving customers across the US, the UK, and Europe. We create courses, AI-powered products, and digital experiences focused on health, movement, and mental well-being that genuinely improve people's lives.

We already have what many product teams spend years trying to achieve: millions of users and a marketing engine that consistently delivers at scale. We know how to identify real customer problems and bring the right audience to our products.

We're looking for a Product Leader who can take our product experience to the next level.

Our marketing has outgrown the product. The foundation is solid and functional, but it doesn't yet match the quality of our acquisition engine or the scale of the audience we've already built. We're looking for someone who can close that gap—not only by improving our existing platform, but also by shaping every new product we launch.

We're not an info-business, and we're not a traditional EdTech company. Our library of 300+ wellness programs is only one part of the ecosystem. We're building a platform, mobile apps, and AI-powered products that solve real wellness challenges. Our ambition is to become one of the world's top five multi-product wellness companies.

What you'll get

• Scale — Millions of users are already here. You won't be building an audience from scratch—you'll be building a product worthy of that audience.

• Ownership — Full responsibility for product strategy across our platform, mobile apps, and new product initiatives.

• Speed — No unnecessary approvals or bureaucracy. If an idea makes sense, we test it, ship it, and scale it.

• Remote-first — Work from anywhere in the world under an international contract.

• Team — Join a high-performing, collaborative team with ambitious standards and a fast execution culture.

• Growth — Access to top product and AI tools, learning budget, and mentorship from experienced US market experts.

Responsibilities

• Elevate the core product to match the scale of our audience and the strength of our marketing.

• Define and execute the product strategy across the entire product portfolio.

• Build a strong product culture centered around customer research, data, and rapid experimentation.

• Drive Product-Market Fit for new initiatives while continuously improving existing products.

• Lead Product Discovery through Customer Development, JTBD, and user interviews to uncover real customer needs.

• Run fast experimentation cycles using MVPs, A/B testing, and data-driven decision making.

• Identify and strengthen the moments that create customer value—from first-time activation through long-term retention.

• Own engagement, habit formation, activation, monetization, and the core product metrics that drive growth.

• Oversee the entire product ecosystem, including the platform, mobile applications, user experience, and future products.

• Build, mentor, and grow a high-performing product organization, including Product Managers and product leaders.

• Partner closely with Marketing, Analytics, Design, and Engineering.

What we're looking for

• Experience as a CPO, VP of Product, or Head of Product in an international Health & Wellness company or a high-growth B2C subscription business with millions of users.

• Proven experience taking products from zero to Product-Market Fit.

• Track record of launching and scaling products in Tier-1 markets, particularly the United States.

• Deep expertise in Product Discovery, Customer Development, JTBD, product research, A/B testing, and product analytics.

• Experience building and scaling high-performing product teams and product culture.

• Experience building AI-first products or integrating AI into the product experience.

• A deep understanding of user behavior—what drives engagement, retention, and habit formation.

• A genuine passion for improving people's health and well-being through product.

How to apply:

Please include answers to the following:

• Tell us about a product you're most proud of. How did you take it from zero to Product-Market Fit, scale it to hundreds of thousands of users, and what product strategy made that possible?

• Describe your biggest product win. Share a specific example where you identified a growth or retention opportunity others had overlooked, made a high-impact decision, and delivered measurable business results.