Chief Marketing Officer

📍 Belgrade, Serbia (office) · Full-time

Porta Rai is a 5-star condo-hotel on Velika Plaža, Montenegro, backed by Karisma Hotels & Resorts and Dobrov & Family Group. We’re looking for a CMO to build the marketing function from day one.

The role: Full ownership of marketing: strategy, team, P&L and performance. Reports directly to the CEO and works closely with investors. Strategic in scope, hands-on in execution.

What you’ll do:

• Build the international lead-gen engine for HNW buyers (EU, MENA, CIS, UK)

• Run paid media hands-on: Meta, Google Ads, programmatic

• Set up tracking and attribution (GA4, GTM, CAPI, server-side), CRM and automation

• Lead brand positioning, content, SEO/AEO and sales enablement

• Build and lead the in-house team and external agencies

• Build an AI-first marketing operation

What we’re looking for:

• 8+ years in marketing leadership, 5+ in digital for luxury real estate, hospitality or high-ticket international sales

• A track record of lead gen that converted into closed deals, backed by numbers

• Hands-on with Meta/Google Ads, GA4 and CRM (HubSpot, Salesforce or similar)

• Comfortable working at C-level and with investors

• Fluent English

What we offer:

• Building the marketing for a flagship Adriatic project from scratch

• A direct line to the CEO and full ownership of strategy, team and budget

• An international environment with exposure to senior investors

• Competitive compensation that matches the seniority of the role