Chief Marketing Officer

We are hiring a Chief Marketing Officer to lead the global marketing function end-to-end.

Reporting directly to the CEO, the CMO will define the brand, growth, and player-experience strategy across our multi-brand portfolio, while building the organisation, systems, and capabilities required to scale. The initial focus will be on accelerating growth across Africa, to secure a podium position across approximately 20 regulated markets, while also laying the foundation for expansion into adjacent global dot-com and regulated markets over the next 24–36 months.

This is a build role. You will inherit an active business with multiple live campaigns and be expected to professionalise marketing operations, implement the data and AI infrastructure needed to run growth as a measurable system, and improve commercial performance across acquisition, activation, retention, and LTV.

YOUR IMPACT

• Brand and positioning across the multi-brand portfolio; resolve brand-architecture decisions market by market.

• Performance and growth marketing across all paid and owned channels: TV, digital, programmatic, affiliates, influencer, SMS, push, email, on-the-ground/BTL, and sponsorships.

• CRM and player lifecycle: onboarding, bonusing strategy, segmentation, reactivation, VIP, churn, and responsible-play interventions.

• Marketing analytics and MarTech stack: attribution, marketing mix modelling, experimentation, customer data platform, BI, and AI-driven personalisation and creative tooling.

• Country marketing leadership in partnership with local GMs across African markets, with a shared P&L view on customer acquisition cost, payback, lifetime value, and marketing-driven commercial performance.

• Global expansion marketing: market-entry playbooks, licensing-aligned launch plans, and brand localisation for new geographies.

• Marketing operations and infrastructure: professionalise the marketing function and install the data and AI infrastructure needed to run growth as a measurable system.

• Team: hire, structure, and lead a global marketing organisation spanning brand, performance, CRM, content, creative, analytics, and country marketing.

• Budget ownership and quarterly reporting to the CEO and board on marketing-driven commercial outcomes, with a focus on optimising marketing spend, driving high-quality traffic, and improving conversion, retention, and lifetime value.

OUR REQUIREMENTS

• 10+ years of full-stack marketing experience covering brand, performance, CRM/lifecycle, content, and analytics, with proven results across both digital and offline channels.

• 5+ years in senior marketing leadership roles such as VP Marketing, CMO, Head of Growth, or equivalent, with direct ownership of multi-million-dollar budgets and multi-country teams.

• Strong data-driven operating model: comfortable defining the KPI tree, instrumenting it, and running marketing as a measurable system across Return on Ad Spend, Cost Per Acquisition, Lifetime Value, payback, cohort retention, and VIP parameters.

• Fluency in AI applied to growth and player experience: practical experience deploying AI/ML for personalisation, creative production, segmentation, churn prediction, bonus optimisation, or CX automation. You should have a clear point of view on where AI moves the needle in a betting business and where it does not.

• Experience leading distributed, cross-cultural teams across multiple markets and time zones.

• Willing and able to be based in Cyprus.

• Fluent English. Hebrew, French, Portuguese, and other languages are a bonus.

OUR PREFERENCES

• Real-money gambling background across sports betting, casino, poker, lottery, or fantasy, either at an operator or major affiliate. Adjacent industries will also be considered, including fintech, especially consumer credit/wallets in emerging markets, trading/CFDs, gaming, dating, or other high-frequency, high-LTV consumer apps with strict compliance overlays.

• Prior operating experience in Africa or other emerging markets, including the realities of mobile money, low-bandwidth UX, USSD/SMS funnels, and local regulatory environments.

• Multi-brand portfolio experience and a clear view on master-brand vs. house-of-brands trade-offs.

• Track record of taking a brand or product into new geographies from scratch.

• Working knowledge of global licensing regimes such as Anjouan, UKGC, or LatAm is a plus.

HOW YOU OPERATE

• Commercially focused: you move fast on commercial outcomes, not vanity metrics.

• Talent-driven: you hire well and raise the bar of every team you join.

• Highly collaborative: you partner deeply with Product, Trading, Tech, Compliance, and Finance — marketing in this industry is a team sport.

• Board-level communicator: you have strong opinions, loosely held, and are comfortable presenting and defending them at board level.

WHAT WE OFFER

• Direct access and influence: a direct line to the CEO and a genuine seat at the table on company strategy.

• Competitive executive compensation: base salary plus uncapped performance bonus.

• Relocation support: relocation package to Cyprus for you and your family, including visa support and initial housing assistance.

• Executive benefits: private health insurance and standard executive benefits.

• Real scale-up opportunity: a live, profitable business to grow — not a slide deck — with the resources and mandate to build the marketing function the right way.