Business Analyst (Loyalty/Retention)

We’re looking for a Business Analyst to join our Boost product stream.

This role sits at the intersection of product, data, and economics. You’ll take high-level ideas from Product and turn them into fully defined, ready-for-development specifications, including user flows, product logic, and unit economics.

The focus is on retention, conversion, and profitability — designing features that drive repeat usage and maximize long-term value.

Your Role:

• Take high-level product requirements and break them down into: UX flows; User & functional requirements; acceptance criteria; economic logic and calculations.

• Design multiple implementation scenarios, including trade-offs in unit economics.

• Build and maintain feature-level metrics.

• Ensure proper tracking setup with Data/PM.

• Validate data quality.

• Develop unit economics models together with Product/Pricing.

• Collaborate with Design to balance UX, conversion, and compliance.

• Coordinate across Dev, QA, and stakeholders; proactively manage risks.

• Own and maintain documentation in Confluence; support estimation process.

• Generate and validate hypotheses based on data; propose metric-driven improvements.

What We’re Looking For: 

• 3 – 5+ years in Business / Product Analytics within product teams.

• Experience with loyalty / retention programs (cashback, rewards, etc.).

• Strong understanding of product metrics (retention, conversion, etc.).

• Hands-on experience with unit economics / product economics.

• Experience working closely with designers and defining UX requirements.

• Proven ability to drive features end-to-end (PRD → delivery).

• Basic SQL + experience with analytics tools.

• Experience with Excel/Google Spreadsheet.

• Strong soft skills: communication, ownership, prioritization.

Nice to Have:

• Background in fintech / crypto / payments.

• Experience with pricing and monetization.

• Experience with event tracking and integrations.

What We Offer:

• Competitive market rate salary and performance-based incentives.

• 22 days annual leave with an additional 6 company days, plus bank holidays.

• Comprehensive health insurance plans.

• Extensive benefits program.

• Flexible work schedule and remote work options.

• Modern offices and co-working spaces across 6 countries.

• Working equipment.

• Professional development and training opportunities.

• Opportunity to shape the initiatives you’re working on.

• Diverse and friendly team.

• We are open-minded to new ideas.

Join Us!

If you're driven to be a part of the Web3 forefront and are keen to leave your mark on this rapidly evolving field, Mercuryo is an excellent choice. Discover our open positions and see how you can contribute to shaping the future!