Brand Design Lead

As Brand Design Lead at Todoist, you’ll help shape and maintain the Todoist brand, ensuring its visual identity aligns with the company’s business objectives and resonates with its audience. In this role, you’ll lead the evolution of our brand with the rest of the design team, and collaborate across departments to ensure our visual communication is as powerful and effective as our products.

If you thrive on balancing creative vision with data-driven decisions, embracing emerging technologies, and you’re excited by the challenge of elevating an already beloved brand within resource constraints, we want to hear from you.

Key Responsibilities:

• Lead the creative direction of the brand, crafting and evolving the visual brand identity and developing systems that ensure consistency across all visual elements, and ensuring it aligns with the company’s goals.

• Lead and mentor the brand design team, which currently consists of two graphic designers and a motion designer.

• Collaborate with cross-functional teams to create impactful campaign assets and in-app experiences that align with our business goals and brand identity.

• Collaborate with the Head of Design (your manager) and the Product Design Leads to ensure consistency across all touch points, and elevate the Todoist Brand and Design.

• Contributing to and maintaining our shared design system and component library.

• Finding innovative solutions and leveraging emerging technologies, like AI, to empower the team to deliver high-quality work.

• Manage relationships with in-house talent and freelancers to expand our creative capabilities.

• Leverage data and user insights to continuously refine and improve our design solutions.

• Oversee design projects with clear communication and efficient project management.

You’ll thrive in this role if you’re:

• A visual storyteller with a keen eye for design details and a portfolio that showcases your ability to craft compelling brand identities.

• Experienced in leading design teams.

• Committed to continuous learning and staying at the forefront of design trends and new technologies (You should be using AI tools to prototype ideas, build tools and/or improve workflows. This is how we expect designers to work at Todoist.)

• Adept at balancing creative thinking with analytical decision-making.

• Resourceful and excited by the challenge of creating high-impact work within budget constraints.

• A natural collaborator who can build strong relationships across departments.

• Self-motivated and thrives in a remote work environment.

• Passionate about Todoist's mission to empower people with simple yet powerful tools.

You should have:

• Proven experience in team management and team member career development.

• 5+ years of experience in a senior-level brand/visual design role.

• A strong portfolio demonstrating your skills in various marketing channels and brand identity development.

• Experience establishing and maintaining AI workflows for asset production, templating, and iterating, without sacrificing brand quality.

• Contributing to and maintaining shared design systems and component libraries.

• Experience in measuring and improving design performance.

• Experience directing and collaborating with freelancers.

• Work well asynchronously, communicating clearly and proactively with folks from a wide variety of disciplines and nationalities.

Nice-to-haves:

• Experience in B2B SaaS.

• Skills in illustration and animation.

• Experience with user research and conducting interviews.

Apply soonest, as these roles don’t come along often and we move fast.

Our Process

1. Submit your complete application. Please review the application form and complete as detailed and meaningful as possible.

2. Application screening. We read every application to understand your motivation, skills, and experience. Once your application has been reviewed, you'll receive a response regarding the status of your application.

3. Salary transparency & Value-alignment interview with shortlisted candidates. If you’re shortlisted, we’ll calculate and share the salary range of your location up front. Then you’ll schedule a call to meet with one of our team members.

4. Role-alignment panel interview with Ana, our Head of Design.

5. Paid Task Assignment. This will be your opportunity to showcase your role-specific skills, how you think and work.

6. Culture-contribution interview with Brenna, our Chief Revenue Officer.

7. Reference & Background checks.

8. Offer to the successful hire.

Benefits

Take a look at our perks here. Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like:

The basics

• We work remotely and mostly async from anywhere. If you see a specific location being advertised, feel free to apply anyway, this is usually due to restrictions on a few job boards.

• Design your own schedule. Work during the time of day that’s best for you. Todoisters are encouraged to work 8-hour days and no more than 40 hours/week.

• Competitive pay. Our formula-based salaries are calculated based on industry-benchmarked skills and geographical location – no stressful negotiation required.

Expand your professional skills

• Continue your education. You’ll have a recurring budget to spend on attending conferences, taking courses, and purchasing books.

• Collaborate in person at retreats. Our team- and company-wide retreats are unforgettable. The connections that we make in person inspire us throughout the year.

Craft your ideal work environment

• Cozy up at a coworking space. Find a coworking space that’s right for you and Todoist will provide a monthly stipend towards this cost.

• Subscribe to apps and services. You’ll have a monthly budget to spend on services that help you do your job: home internet, work apps, music subscription, etc.

• Purchase the hardware you need. Every Todoister has access to a recurring budget to spend on work-related equipment.

Focus on your well-being

• Recharge with generous time off. Todoisters get 8 weeks (40 days) of vacation per year to use as they wish on vacations and national holidays.

• Spend time with your new baby. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.

• Invest in your health and wellness. Take care of yourself with a monthly budget for things like a gym membership, healthy snacks, massages, health insurance, etc.