Brand and Content Lead

London

InvestEngine makes investing powerfully simple. In a market crowded with complexity, we focus on what works: unbeatable value, effortless automation, and easy-to-use, diversified ETF portfolios. With over £3 billion invested, an award-winning service, and a passionate team - we’re just getting started.

About the role

We’re looking for a Content and Brand Lead to help fuel our next stage of growth. This is a creative, strategic role. You’ll be leading our content and marketing strategy to drive growth across the funnel - from awareness to conversion and engagement. You’ll be executing the strategy through our talented 4-strong brand and content team. You'll have full line management of the brand and content team for the first year, covering our Head of Brand & Content's maternity leave. It's a genuine opportunity to lead a talented team through an ambitious period - including embedding a brand refresh, brand growth and product launches.

What you’ll be doing

• Leading our content and brand strategy - growing our brand awareness, improving conversion by increasing trust and removing friction, and driving customer engagement and monetisation

• Owning our content and brand channels - website, email, newsletter, social, PR

• You'll be the 'keeper of the brand' within the team - owning the brand guidelines, ensuring the brand is consistent across touch points, and building and managing the process and systems to ensure this happens. The brand is currently undergoing a refresh, so you'll be launching and embedding a shiny new brand!

• You’ll lead marketing campaigns, ensuring that all assets are ready on time and on brand

• You’ll measure brand and content performance, adapting the plan based on learnings

• Leading our brand and content team for the first year

What we’re looking for

• 5+ years’ experience in a brand and content role, with experience in fintech or an adjacent business category

• You have a clear grasp on content and marketing strategy and how to apply it throughout the marketing lifecycle, and can build and execute a content strategy from the ground up

• You know what good looks like for content - from landing pages to short form video - and how to get it made beautifully, effectively and efficiently

• You have strong project management skills to keep content production on time

• You’re confident leading 4 marketers effectively

• Strong analytical skills; the ability to measure and show the impact of your work

Nice to Have

• You invest yourself and know the difference between a SIPP and an ETF

• A strong creative eye and attention to detail

What We Offer

• Impact from day one - You’ll be solving real problems that make a measurable difference to the business and our users.

• Room to grow - We’re scaling fast, and there’s plenty of opportunity to take on more responsibility and evolve with the company.

• Transparent and open culture - From regular team updates to open Slack channels — we keep communication honest and decisions collaborative.

• Supportive team - You’ll join a team of thoughtful, motivated people who care about what they build and how they build it.

• Remote and flexible - Work from wherever suits you best. We care about outcomes, not time zones.

Our Hiring Process

• Introductory call with our Talent team

• Gamified cognitive assessment to understand how you think and problem-solve

• Hiring Manager competency screen

• Presentation