B2C Marketing Manager

Padua (Italy)

AutoScout24 Italia is looking for a full time B2C Marketing Manager to strengthen its local marketing team in Padova and take ownership of key consumer-facing marketing areas: B2C brand activation, B2C social media, private seller communication, consumer & private seller product marketing, and demand generation analysis & support.

This role is designed for an experienced B2C marketer who combines strategic thinking, executional autonomy and analytical sensitivity. The ideal candidate is comfortable working across brand and demand objectives, consumer insights, product features, campaign performance and local market opportunities.

The role reports to the Head of Marketing Italy and works closely with the local marketing team and central marketing functions when relevant.

Main responsibilities:

B2C Brand Activation

• Implement and own the local activation of B2C brand initiatives in Italy, translating group guidelines into relevant local initiatives.

• Ensure consistency of positioning, messaging, tone of voice and visual identity across consumer-facing touchpoints.

• Identify local opportunities and campaign angles to strengthen AutoScout24’s relevance among car buyers, car owners and private sellers.

B2C Social Media

• Define and own the local B2C social media plan, aligned with brand priorities and central guidelines.

• Define local content priorities, formats and angles, managing the workflow from planning to briefing, production and publication.

• Monitor social performance and community interactions, identifying learnings and improvement opportunities.

Private Seller Communication

• Own local marketing communication initiatives aimed at private sellers, from acquisition to activation and engagement.

• Define messaging, content priorities and assets that improve understanding, trust and usage of AutoScout24 services.

• Use consumer feedback, research and performance signals to improve communication effectiveness.

Consumer & Private Seller Product Marketing

• Own the local marketing approach for B2C product features and private seller services.

• Translate product updates, value propositions and user benefits into clear consumer-facing messages and assets.

• Work with product, CRM and business stakeholders to ensure B2C product communication is relevant and consistent.

Consumer Insights & Research

• Read, structure and synthesize consumer research relevant to B2C marketing priorities.

• Translate qualitative and quantitative insights into clear implications for brand, social, private seller communication, product marketing and demand generation.

• Identify consumer needs, barriers, motivations and messaging opportunities to support marketing decisions.

Demand Generation Support & Campaign Learning

• Act as the local B2C marketing counterpart for demand generation initiatives managed by central performance teams.

• Provide local market inputs, audience insights, campaign angles and asset requirements.

• Monitor demand data and KPIs, helping explain performance trends, gaps and learnings.

• Support campaign briefs, campaign reviews and actionable recommendations for future initiatives.

Note: this is not a paid media buying role. Media budget allocation, campaign set-up, bidding and paid campaign optimization remain managed by the central performance marketing team.

What we are looking for

• 5+ years of experience in B2C marketing, brand marketing, product marketing, campaign marketing, social media or consumer communication.

• Proven experience owning marketing workstreams or consumer-facing channels.

• Strong understanding of B2C marketing dynamics, consumer behavior and consumer communication.

• Familiarity with B2C metrics across both brand and demand.

• Ability to read, structure and synthesize consumer research into clear marketing implications.

• Ability to translate product features and value propositions into simple, relevant consumer-facing messages.

• Analytical mindset and ability to explain campaign data, demand KPIs and performance learnings.

• Good brand sensitivity and ability to translate brand guidelines into local execution.

• Strong executional autonomy and ability to manage multiple workstreams independently.

• Experience working with agencies, creators or external partners.

• Native Italian and professional English.

Content & Creative Capabilities

• Ability to brief, review and improve creative/content outputs.

• Ability to create or adapt simple marketing assets when needed.

• Familiarity with Canva, Adobe Creative Suite or equivalent tools.

• Ability to prepare campaign mock-ups, social formats, presentations and lightweight content assets.

What success looks like after 12 months

• The Italian B2C marketing agenda is in place, grounded in consumer insights, market understanding and business priorities.

• A local B2C brand activation plan is defined and executed.

• The B2C social media plan is defined, updated and executed.

• Private seller communication has a defined local approach.

• B2C product features and private seller services are translated into clear marketing messages.

• Demand generation campaigns receive structured local inputs, stronger briefs and documented post-campaign reviews.

• Demand data and KPIs are monitored, explained and translated into actionable recommendations.

Compensation

Salary range: €30,000 – €40,000 gross annual salary, depending on the experience, skills and level of responsibility required for the role.

The contractual classification and overall compensation package will be defined during the selection process.