B2B Product Marketing Manager

About the position

We are looking for a B2B Product Marketing Manager to own and scale the go-to-market strategy for our healthcare professional offerings, driving adoption, engagement, and growth. The ideal candidate is experienced in go-to-market strategy, customer discovery with clinicians, and data-driven marketing execution.

If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!

Details

The role is a remote position, with a 40-hour workweek, flexible working hours, and occasional overlap with the US team.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for Mira's B2B offerings focused on healthcare professionals.

• Lead customer and partner discovery efforts by conducting regular interviews with clinicians to deeply understand their needs, workflows, incentives, and pain points, and translate insights into actionable product, positioning, and go-to-market recommendations.

• Own analytics and performance reporting for key go-to-market initiatives, including onboarding, messaging, and activation funnels, translating data into actionable insights and recommendations.

• Translate clinical capabilities and research into clear value propositions, sales enablement, and educational materials for healthcare professionals.

• Lead segment strategy and use-case definition in collaboration with Clinical and Marketing teams.

• Build clinical credibility and thought leadership through KOL partnerships, case studies, webinars, and evidence-based content.

• Serve as the cross-functional bridge between Clinical, Operations, and Marketing, feeding field insights into product and roadmap decisions.

• Develop scalable playbooks, workflows, and operational foundations to support growth in the segment of focus (healthcare professionals).

• Over time, assume ownership of the healthcare professional's business line, including strategy, partnerships, and performance outcomes.

Requirements

• Bachelor's degree required; advanced degree (MPH, MBA, MS, or clinical degree) preferred but not required.

• 5+ years of experience in product marketing, marketing, and go-to-market roles.

• Good understanding of B2B marketing principles.

• Strong analytical skills: GA4 proficiency.

• Basic knowledge of CRM system (preferably HubSpot).

• Demonstrated ability to define positioning, messaging, and go-to-market strategies for complex, clinically driven products.

• Hands-on experience working directly with customers and partners (e.g., interviews, pilots, key accounts) to understand needs, workflows, and incentives, and translate insights into actionable product and marketing strategies.

• Deep interest in women's health, hormone health, diagnostics, or clinical workflows; experience marketing to clinicians is preferred.

• Proven ability to collaborate cross-functionally with Product, Clinical, Sales, Marketing, and Operations teams in fast-moving, ambiguous environments.

• Ownership mindset with leadership potential and interest in growing into a segment-owner or general-manager-like role over time.

• Excellent written and verbal communication skills, with the ability to turn clinical, technical, or research concepts into clear, compelling narratives and sales enablement materials.

What we offer

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women's health and expand access to care.

• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people's lives.

• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions.

• Real opportunities for career growth, with the ability to shape, build, and develop teams as we scale.

• Flexible, fully remote environment that supports autonomy, ownership, and independence.

• Competitive salary along with a performance-based bonus system tied to OKRs.

Recruiting process

1. Screening call with HR

2. Assessment task

3. Interview with Department Lead

4. Final interview

5. Reference check

About Mira Care

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.

Mira's breakthrough innovation was creating the market's only FDA-compliant at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful - so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition.

We are committed to improving real health outcomes through personalized insights, cutting-edge technology, and science-backed data—turning hormone information into practical guidance for everyday wellbeing.