ASO Product Builder

EuropeRemoteSenior

AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.

Role Overview

  • We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.
  • This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.
  • Key Responsibilities

  • Relaunch and evolve AppFollow's ASO product
  • Design and ship AI-agent and MCP-powered ASO workflows
  • Prototype features yourself with AI tools to compress the test → learn → release loop
  • Run product experiments and validate against real customer usage data
  • Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration
  • Partner with engineering to take prototypes to production-grade
  • KPIs

  • Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)
  • Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability
  • Experience

  • 3+ years in product management in B2B SaaS — required
  • Strong ASO/mobile marketing domain knowledge — required
  • Hands-on experience prototyping & shipping with AI tools — required
  • Mobile app or gaming industry experience — strong plus
  • Remote startup experience, European time zone
  • Tools (must-have)

  • AI: Claud Code/Codex/Cursor, MCP, AI agents
  • Analytics: Amplitude, Metabase, SQL
  • Design/specs: Figma, Jira/Confluence
  • ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools
  • Skills

  • Builder mindset — ships, doesn't just spec
  • AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration
  • Data-driven, strong analytical and reporting skills
  • Product discovery and experiment design
  • Comfortable going 0→1 and evolving existing modules
  • Languages

  • Fluent English (required)
  • Russian, Spanish, Portuguese, or German (preferred)
  • What We Offer

  • Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
  • Global team across Europe, UK, US, and Brazil
  • Conference participation in app, gaming, and ASO events
  • Benefits & Perks

  • Equity options after probation
  • Quarterly performance bonuses
  • Annual team meetups and company all-hands offsite
  • Monthly coworking budget
  • Internal hackathons 2–3x per year
  • Equipment support (laptop, home office)
  • Growth

  • Direct CEO reporting and executive exposure
  • Cross-functional work with Engineering, Product, Sales, and Customer Success
  • Measurable impact on company growth
  • Hiring Timeline

  • June: Accepting applications
  • July: Interviews
  • By August 1st: Final offer
  • Timeline may shift depending on candidate volume and quality

    Published on: 6/10/2026

    AppFollow

    AppFollow

    AppFollow is an App review management and ASO platform across various app stores (App Store, Google Play, Windows Store).

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