ASO Marketing Specialist

amma pregnancy tracker isn’t just an app — it’s one of the world’s largest communities for moms-to-be and their families. And now, we want even more women to discover it.

We’re looking for an ASO Marketing Specialist who will work in monthly or weekly sprints to drive visibility, engagement, and organic growth across the App Store and Google Play. You’ll transform our mission into effective keywords, compelling descriptions, and high-impact visual assets that help women planning pregnancy, moms-to-be, and new mothers find and choose our app.

In this role, you’ll own the full cycle of app store optimization: from building and updating our semantic core to improving conversion rates through A/B tests and creative optimization. You’ll work closely with design, product, and marketing teams to ensure every element of our store presence feels personal, trustworthy, and aligned with user needs.

! Once again, it's a part-time position.

what you’ll do:

• Analyze keywords for App Store and Google Play

• Build and continuously update the semantic core across multiple locales (English, Spanish, Portuguese, French, Arabic, and others)

• Prepare technical briefs for updating visual assets (screenshots, video previews)

• Conduct competitor analyses and track market trends

• Launch, manage, and interpret A/B tests; create and optimize Custom Product Pages (CPP)

• Collaborate with designers and marketers to improve metadata and creatives

• Monitor performance and propose data-driven improvements to boost organic growth

What will help you succeed:

• Strong analytical mindset: ability to track and interpret trends in App Store and Google Play, understand user behavior, and turn data into actionable decisions

• Experience with ASODesk (a strong plus)

• Ability to communicate insights clearly and propose actionable improvements

• Background in Health & Fitness or Medical categories (a plus)

• Knowledge of Apple Search Ads (ASA) (a plus)

Format:

• Part-time role

• Work structured in weekly or monthly sprints, depending on the project scope

why amma?

• Remote, part-time work as part of an international team

• Flexible schedule that you can customize based on team activities

• Engage in work on a socially significant product with a powerful mission

• Join a professional and energetic team, fostering a unique culture where every individual is valued

• Trustworthy environment with open communication, devoid of micromanagement or authoritarianism

• Flexibility and openness to new technologies, ideas, and approaches

recruitment process

1. Application Review: Our team reviews all submitted CVs and applications.

2. Interview with Hiring Manager: Successful candidates will be invited to a 40-minute interview in English with our Head of Marketing.

3. Final Onboarding Discussion: A meeting with our HR Manager to discuss the offer and onboarding logistics.